Marketing Assistant

2 weeks ago


Liverpool, United Kingdom Homes for Students Full time

**Purpose**: Homes for Students is the UK’s leading provider of student accommodation. We are seeking an ambitious Marketing Assistant to join our team to help us create and deliver a robust marketing strategy to support sales. You will assist the management of 3 rd party relationships, have a strong design focus and be able to contribute effectively to marketing tasks. The Marketing Assistant will assist with all competitor analysis for the sales and marketing team and will conduct local area research for new properties when added to our growing portfolio.

**Accountabilities/Responsibilities**:

- To assist the Design Team by providing comprehensive briefs for graphic design for collateral, social media and signage requirements across all brands.
- Identifying & utilising the most appropriate marketing tools, services & agencies. - Use initiative in suggesting workable online campaigns or marketing actions that drive performance at our properties.
- Assist with tactical and strategic digital action plans, explore new ways in which we can market digitally via social media, purchasing data and e-campaigns. Review and evaluate existing online marketing routes.
- Write and deliver engaging and effective online content, with USP’s and competitor detail in mind. provide creative input for all campaign requirements.
- Work with all 3rd party agencies to develop better working solutions and drive down costs.
- Help to drive leads/sales through continued campaign optimisation.
- Maintain a commercial awareness and understand the market place.
- Develop and proactively undertake projects to showcase the brand and its assets such as display marketing campaigns, remarketing and retargeting.
- To monitor and research our social media activity and our competitors and work with student properties to ensure we are delivering engaging material.
- To keep abreast of current trends in the student accommodation market and relevant competitors then upgrade or enhance the website content appropriately. Always suggest improvements.
- Maximise profitability across the student portfolio by developing strategies to achieve KPI targets.
- Support the sales and marketing department by supporting with campaigns.
- Comply with Health and Safety working practice in accordance with the company’s policy.
- To be flexible and work effectively with other colleagues.
- Infrequent travel is a part of this role, visiting our properties all over the UK.

The above outlines the main duties and responsibilities of the position, however, this cannot be comprehensive and other duties may be requested from time to time.

**Skills**
- Must have very strong written English skills for content writing.
- Strong eye for detail.
- Intermediate to advanced use of Microsoft Office Suite, including Word, Excel and Outlook.
- Project Management and delivery.
- Good presentation skills in PowerPoint or other.
- Ability to work with minimum supervision and to tight deadlines.
- Ability to work as part of a team.
- Excellent organisational skills.
- Negotiating skills.
- Ability to present to stakeholders when required.
- Ability to deal effectively with people at all levels.
- Ability to achieve goals and targets within timescales.

**Personal Qualities**
- Must be performance driven.
- Self-motivated and able to work independently with minimum guidance; confidence in taking the initiative and making decisions.
- A real sense of ownership for tasks.
- Delivering high standards.
- Commitment to equal opportunities.
- Willing to be flexible and respond to changing circumstance.
- Demonstrate a positive ‘can do’ attitude and to become quickly established to add value to the business.

As well as being qualified for the post, all staff will need to have empathy with Our Vision, Our Mission and Our Values:
Our Vision - to be seen as the best Student Accommodation Partner in the marketplace.

Our Mission - to enhance the daily lives of students in the buildings we manage, whilst working in harmony with local communities.

Our Values - working with integrity, honesty and equality in everything we do in order to put students and communities first.

**Experience and Qualifications**

**Essential**
- Good understanding of social media
- Minimum 6-12 months experience

**Desirable**
- Experience of marketing in the student sector
- Experience of budgetary management and working to financial regulations
- Experience in Project Planning
- Experience of consulting and meeting with customers.

**What's on Offer**:

- Enjoy a generous holiday package of 25 days, along with bank holidays, to recharge and embrace life beyond work.
- Benefit from exclusive retail discounts to make your money go further.
- Take a well-deserved break on your birthday with our special day off.
- Make your daily commute comfortable and convenient with our car leasing scheme.
- Stay active and eco-friendly with our cycle-to-work scheme.
- Contribute to the community with 2 charity days per



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