Copywriter

Our client, is a public distance Learning and Research University, and one of the biggest universities in the UK for undergraduate education.
They are looking to recruit an experienced **CRMCopywriter** join their Marcomms team. This role is temporary with an immediate start until 31st July, working 37hrs a week.

This is a hybrid role, with one day in the Milton Keynes campus however this can be fully hybrid. Equipment will be supplied and the hourly rate is £17.83ph, this equates to £34,308pa.

**The role**: The Open University is looking for a talented marketing CRM Copywriter to deliver compelling, multi-channel customer-centric communications. You'll be part of an exciting new in-house content team within the Marketing Communicationsunit and focused on writing persuasive copy to turn prospects into students to help achieve the University's student number targets.

As our CRM Copywriter, you'll be experienced in delivering copy for powerful, motivating B2C campaigns that will cut through cluttered inboxes and social media feeds and help deliver our new student targets.

**Experience: Essential**:

- Experience of writing targeted content for multiple audiences and ability to understand the different motivations and barriers for each segment at different stages of the customer journey, adapting communications and tone of voice as needed.
- Experience of delivering personalisation and dynamic content via content blocks with message versioning and/or sequencing.
- Be able to support copy requests for A/B and/or multivariate tests to optimise campaigns based on data strategy and insight.

Manpower will support your learning and development through - MyPath, our exclusive upskilling and development programme that you can opt into as an actively assigned Manpower associate, this will provide you with access to 1000's of courses and a rangeof exclusive discounts across over 100 high street brands.