Brand Management Graduate

3 weeks ago

Worcester, United Kingdom Worcester Bosch Full time

**Company Description**
We’re the nation’s favourite heating brand, here to warm up people’s homes, lives, and futures.

First thing’s first, we’re flying the flag for a more responsible age of heating in the UK, looking after both people and the planet. The world needs more greener technologies and we’re right in the thick of it, with our brand-new heat pumps and hybrid heating systems.

But it’s not all tools and tech. People are the real heart of our company. We connect with our customers to deliver genuinely helpful support, and we care about our employees and give them enriching careers. We work hard, we work together, and we work with a cause - delivering brilliant customer support and exceptional engineering.

And as an organisation of more than 1,800 employees, we also take our role in the communities we serve seriously. From giving away free heating systems for community spaces, to our charity, education, and volunteer work - we’re no strangers to rolling our sleeves up, getting stuck in, and helping out.

If that sounds like something you’d like to be a part of, we’d love to meet you.

Come and work #LikeABosch at Worcester Bosch
**Job Description** Overall Purpose**

The role will be responsible for supporting the delivery of a compelling brand proposition that inspires and supports Worcester Bosch customers at every touchpoint.

The role will support the Brand Executives and Senior Brand Manager in delivering engaging advertising campaigns, fantastic digital experiences and creating world class content. This is a brilliant opportunity to fast track your career and undoubtedly one of the best graduate roles in the UK which Bosch will offer in 2024.

**Scope of Role**
- Constantly assess if our consumer and installer propositions and associated messaging are on point. We strive to ensure our brand and the stories we tell are truly compelling for our different customer groups.
- Working in a team responsible for a large marketing budget, inputting into ideas for annual plans, tracking of spend and monitoring ROI and impact for all activity.
- This role will cover both sides of our business, both ‘Core’ which is gas and oil boilers, and ‘Electrified Solutions’ which is the new technologies of heat pumps and hybrid systems.
- Work with our internal Insights team to analyse customer data and develop targeted campaigns and promotions for key consumer segments. This role will involve work with Experian the worlds largest information services company.
- Work with our amazing colleagues in Social, Digital, Insight, Customer Loyalty, PR, Graphics, Events, Sales and many more teams. This role will sit centrally within the Marketing department.
- Ensure all customer facing communication meets brand guidelines and supports or enhances brand-positioning strategy.
- Ensure all content including printed literature, photography, videos, vehicles, graphics etc. is produced to the highest quality, is up to date and promotes core brand/ product messages.
- Work closely with the aftersales team to develop and enhance their existing customer offerings and communication.

**Qualifications**
- Marketing qualifications/experience and degree educated
- Highly organised, attention to detail and work well under pressure
- Passionate about marketing, being creative and having a winning attitude
- Always have the customer at the front of your mind
- A self-motivated team player. Participates fully within the sales and marketing teams and contributes to wider team effort and vision.
- Ability to work with all levels within the business - you will be able to manage multiple priorities all with conflicting deadline.

**Additional Information** Expected Start Date**:April 2024

**Working Hours**: 39 hours a week; Mon - Thurs 08.00 - 17.00 and Fri 08.00 - 16.00 with a 1-hour unpaid lunchbreak

**Location**:Worcester Bosch Head Office

**Working with us comes with the following benefits**:

- 25 days annual leave per year plus bank holidays
- Eligibility for our Company Performance Bonus (up to £1,500 gross per annum)
- Discounts on products from across the Bosch Group
- Access to further education through the apprentice levy
- Hybrid working options available
- Enhanced pension contributions
- Access to the Perkbox and My Benefits platforms giving access to discounts, group income protection and death in service benefits
- Subsidised onsite café and canteen
- Health & wellbeing support including: over 200 trained mental health first aid champions, free of charge employee assistance programme and after 2 years’ service you gain eligibility for funding up to £150 per annum to support your personal wellbeing
- Access to Bosch Social Club membership offering you and up to 5 friends and family discounts on excursions and events
- Volunteering days
- Cycle to work scheme with discounts on push-bikes, e-bikes and accessories
- Policy to support growing families
- Access to self-service training platform c

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