Paid Social Account Executive Apprentice

4 weeks ago

London, United Kingdom Rocketer Full time

We are Merkle B2B, one of the biggest and most successful B2B agencies in the world, and further part of the incredible Merkle and Dentsu parent groups. Since our establishment as a global end-to-end, best-in-class B2B agency, we are growing at a rapid and exciting pace.

The AE will work at pace across a number of simultaneous paid social projects either within one account or more likely across multiple accounts. They will develop their experience of paid social account management as well as starting to understand the wider paid social strategy and planning process across. Further they will work closely with other channel teams, strategists and external agencies to ensure the smooth delivery, activation, reporting and optimisation of campaigns for clients.

THE KEY RESPONSIBILITIES
- Support the campaign activation process across the account, from campaign builds to activation and optimisation
- Capturing of actions from calls and meetings to ensure clarity on owners and deadlines
- Building relationships with clients and media partners to aid in understanding the clients’ paid social requirements and the capabilities of our paid Social partners to help solve problems
- Maintain account files and documentation
- Gather paid social specific market and media research, and compile competitive reports
- Work closely with senior members of the performance team and account teams to develop and maintain media plans
- Format, proof, and prepare PowerPoint presentations as needed
- Support the AMs and ADs in all forms of finance booking and reconciliation as required, including updating PO trackers etc
- Monitor and reconcile client/vendor billing
- Report on campaign pacing, performance and optimisations as needed
- Supporting the account leads and/or the wider agency leadership team with projects as required, including new business pitching, presentations, MB2B product development and award entries
- Immerses self and team in clients’ business: understanding their challenges, objectives, external economic environment, markets they operate in, competitive threats and relevant partner agencies; knows client’s products inside out and applies this knowledge to deliver innovative, ambitious client plans and service

THE KEY BEHAVIOURS
- Curious, engaged, passionate and eager to learn about your clients, MB2B and the media industry
- Ability to multi-task across multiple workstreams and/or accounts as required
- Ability to support campaign activation from start to end
- Manage multiple stakeholders - from internal teams, to media partners and of course clients
- Extremely well organised, ensures that deadlines are met, calls and meetings are on time, meeting notes are captured and circulated etc
- Takes on challenging projects/problems and works with the team to find solutions
- Isn’t afraid to work independently or as part of a team to complete projects in the best possible manner
- Spots potential opportunities for new paid social tactics to take to AMs or the wider team for potential future testing on plans
- Sees patterns in data, understands what it means and can translate it into optimisation recommendations to improve performance
- Knows who their broader stakeholder group are and ensures they are kept informed
- Creates helpful client and media partner proposals on a range of topics, not just their own brand / area / expertise

**Entry requirements**
- 5 GCSEs grade A*-C/9-4 or equivalent (including English and Maths)

THE KEY SKILLS & EXPERIENCE
- Passion for the media industry
- Strong analytical and problem-solving skills, with solid mathematical understanding
- Detail-oriented and organized
- Excellent written and verbal communications skills
- Strong computer skills (Microsoft Word, Excel, Outlook, and PPT) and ability to adapt to/learn new technologies
- Ability to multitask and prioritize
- Creative and willing to contribute to brainstorming/strategy sessions
- Positive, professional, enthusiastic, and team-oriented attitude
- Related internship/job experience is a huge plus if no previous experience
- Experience implementing & optimising paid social campaigns across multiple platforms, with a focus on Meta, LinkedIn, TikTok, Twitter. Sprinklr & Mediaocean experience is a plus

**Skills requirements**

Communication skills, IT skills, Attention to detail, Analytical skills, Number skills, Creative,

**Training to be provided**

You will undertake the ground breaking Apprentify Digital Marketer Level 3 apprenticeship.

We have designed our programme to offer you 4 distinct routes to focus your career path and specialise in areas such as Social Media, Search Engine Marketing, Web Design or Web Development. These paths are designed to jump start your career and make you stand out in a competitive field increasing your future earning potential.

During the 15 months of training you will learn cutting edge theory and industry practice across three Knowledge Modules:
Marketing Principles - starting wit

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