Brand Executive

4 weeks ago


Manchester, United Kingdom Northern Group Management Ltd Full time

**Digital Marketing Executive (Growth Marketing)**
- Northern Group; property development, workspace, lettings and property management._

Do you want to join a successful and growing company? Due to expansion, a new opportunity has arisen for someone with a passion for digital to join a market-leading group operating in real estate with a real entrepreneurial spirit.

We’re looking for great people that are ambitious, creative thinkers and passionate about delivering experiences and places people want to live + work in. The marketing department works with all areas of the business to create opportunities, solve problems, target new audiences and bring people together.

Working closely with the lettings, sales, community and events team - you will be helping clients find their next home, landlords and investors find residents, and professional communities flourish within our network of Colony CoWork workspace venues.

You will be ambitious and ready to take on a new digital marketing challenge. This role will support the growth of the business via smart digital strategies, aligning data sources and improving communications.

You’ll work closely with the CoMarketing Executive and Brand Executive and report to the Head of Marketing.

**Profile, skills & experience required**:

- Degree level qualification (desired).
- 1-3 years of digital marketing experience.
- Proficient copywriter.
- Direct experience with SEO, PPC and inbound marketing.
- Previous experience in a sales and marketing lead generation function.
- You must be outcome-focused, analytical and data-driven.
- Ability to set up, run and analyse digital marketing campaigns to drive sign-ups, lead generation and customer acquisition.

You'll ideally have a broad understanding of all digital marketing channels. The sole focus of this role is to create and deliver marketing programs to support ambitious expansion plans.

**You will be responsible for the following**:

- Manage the website and SEO content calendar, working collaboratively with the wider team to create aspirational content.
- Work closely with external agencies to regularly audit key pages to understand optimisation opportunities, gaps in UX and technical issues.
- Proactively work to improve all organic search & paid KPIs, increasing ROI and driving incremental qualified traffic and revenue.
- Provide regular KPIs reporting and analysis (Google Data Studio or similar) of market-relevant search insights to the business to create scale and opportunities.
- Contribute to the coordination of multi-channel campaigns.
- Proactively write, produce and issue communications (liaising with other internal departments as required) to generate inbound leads.
- Work effectively with members of the lettings team to assist in the creation of lively, engaging materials to support prospecting.

**What can you expect?**
- A dynamic and collaborative marketing team.
- Cool coworking head office in Ancoats and across Manchester city centre.
- Your social calendar will never be fuller with weekly events, monthly meet-ups and annual weekends away.
- Dedicated training days.
- Colony Card exclusive discounts at partner brands in and around Manchester.
- 25 days holiday + Bank Holidays (increasing with years of service).
- Hybrid working is offered for this role. The nature of the role requires a presence on site. However, at times you will be able to complete work remotely.
- Working hours Monday to Friday, 9am - 5:30pm.

**Salary**: £27,000.00-£31,000.00 per year

**Benefits**:

- Company events
- Company pension
- Free fitness classes
- Free parking
- On-site parking
- Sick pay
- Work from home

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Manchester, M4 6WX: reliably commute or plan to relocate before starting work (required)

Work Location: Hybrid remote in Manchester, M4 6WX


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