Communications & Marketing Officer

2 weeks ago

Pickering, United Kingdom Forestry Commission Full time

**Details**:
**Reference number**:

- 299561**Salary**:

- £26,534- A Civil Service Pension with an average employer contribution of 27%**Job grade**:

- Administrative Officer**Contract type**:

- Permanent**Business area**:

- FC - Forestry England**Type of role**:

- Communications / Marketing**Working pattern**:

- Flexible working, Full-time, Job share**Number of jobs available**:

- 1Contents

Location

About the job

**Benefits**:
Things you need to know

Location
- Pickering, North YorkshireAbout the job

**Job summary**:
The Communications and Marketing Officer is an important role for Forestry England’s Yorkshire District. Working as part of a team, they will help bring our work to life, promoting and enhancing the district’s image, increasing its visibility, and encouraging people to visit the nation’s forests. They will be the custodians of the district’s visual and written content and a proud champion of the diverse range of work that happens in our district.

Reporting to the Communications and Marketing Manager, this role will support the delivery of the Communications and Marketing strategy for Yorkshire District. This will promote the work of Forestry England and tell the story of the nation’s forests and the broad benefits they provide for climate, nature, people and the economy.

This role will create engaging and dynamic content to support and promote our activities district-wide. This will include those that directly deliver Forestry England’s national strategy (e.g. recreation, ecology, forestry, heritage), and those that are critical to enabling this (e.g. civil engineering, fundraising and projects, estate management). They will promote Yorkshire Forestry District as a leading provider of outdoor recreation activities, supporting teams to achieve their business plan objectives.

The Communications and Marketing Officer will support the coordination and management of internal communications in Yorkshire, making sure that Forestry England’s national strategy, messages and values are communicated effectively to staff across the district. They will support the development of an internal communications mapping project, constantly improving and developing to fit the needs of the large and diverse team.

**Job description**:
Accountabilities
- Support the Communications and Marketing Manager to implement a District Communications and Marketing strategy that effectively communicates Forestry England's mission, vision, and values to the public and stakeholders.
- Develop and deliver engaging and effective content, maintaining Forestry England’s brand and corporate guidelines through both written and visual mediums.
- Develop and enhance Yorkshire Forestry District’s online presence across multiple channels, ensuring content is up to date, engaging, and user-friendly.
- Support the development of brand awareness within Yorkshire and nationally and maintaining brand standards at Forestry England sites across Yorkshire, including signage, interpretation and on-site marketing.
- Work closely with the Communications and Marketing Manager to support the delivery of the district strategy and Forestry England national strategies.

**Responsibilities**:

- Manage the district’s design requirements both with the national design team and freelancers, ensuring brand guidelines are adhered to.
- Manage and develop the district’s photography and videography bank to ensure we are relevant and portray the forests and woodlands in the best possible manner.
- Provide press office support to achieve high impact coverage across a wide range of media channels to support business priorities.
- Support the delivery of the overarching plan to improve internal communications and collaboration in the district and encourage engagement of staff through monthly newsletters and bi-weekly updates.
- Be the point of contact between national and district teams in relation to internal communication initiatives, providing feedback, suggestions and seek ways to better engage local staff with national messaging/briefings.
- Work with the Marketing and Communications Manager to schedule and coordinate content across all digital channels, increasing levels of support and engagement, driving visitors to our sites and increasing revenue.
- Monitor and evaluate our social media activity to ensure we are delivering on our plans and responding to issues effectively.
- Work closely with colleagues in the national team to keep abreast of digital and social media trends to ensure that our activity complies with best practice and regulations.
- Any other tasks, reasonably requested by your line manager or Head of Recreation.

**Person specification**:
Essential
- Experience of working in a marketing and/or communications role.
- Working experience of use of mainstream social media platforms such as Twitter, Facebook, Instagram, TikTok and analytical tools.
- Excellent written and verbal communication skills, with the

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