Marketing Executive

3 weeks ago


Aberdeen, United Kingdom Proactis Full time

Company Description

Proactis Tenders Limited provides e-procurement software solutions for public sector buyers, national governments and private sector suppliers. Our products and services help simplify and bring clarity to the procurement process, bringing buyers and suppliers together and providing effective and efficient tools for successful commercial relationships.

Our main product - Tenders Direct - is the leading tender alert subscription service in the UK, with over 3,000 customers across multiple sectors, largely drawn from the SME market. Our Training and Consultancy services provide additional support for customers to help them maximise bid success rates and develop their public sector income streams.

With 30 years of successful trading behind us, Proactis Tenders have solid foundations on which to continue to grow. The financial backing of private equity owned, international software player Proactis Group, means that wehave an exciting future ahead. The marketplace is competitive, requiring agility and adaptability and we have the means to innovate, investing in products, people and processes to build on our success.

Why join the Proactis team?
- Well established, the market leaders in the field.
- Be part of an organisation with a genuine spirit of teamwork and cooperation.
- Freedom to bring your ideas and create your own success story within a highly supportive environment.
- Opportunity to be an outstanding and visible contributor to the company’s success.

**Job Description**:
The core purposes of the Marketing Executive role are to assist in the creation and delivery of marketing activities and help fulfil the requirements of the marketing strategy for Proactis Tenders Limited. To work as a key member of the marketing team, including providing marketing support to the wider Proactis Tenders Limited team.

Creative & Design
- Support brand guidelines evolution and changes
- Update brand guidelines document
- Manage and enforce a consistent brand style
- Develop, wireframes, design systems, UI / UX iterations
- Give feedback on product mockups
- Create video, PDF, and illustrative content

Marketing Automation
- Manage contacts database
- Build and manage automation and personalization workflow
- Design Landing pages and online forms
- Implement lead scoring - Design, execute, deliver, optimise and manage marketing campaigns across the whole customer lifecycle - Track and report results

Marketing Campaigns
- Lead on one-off campaigns for product launches, customer engagement surveys etc.

Sales Enablement
- Manage and distribute designed assets
- Design sales assets and brand templates
- Design and create supporting materials for commercial teams, CS, T&C, myTenders

Extra:

- Provide support for competitor analysis
- Provide general support to PTL

**Qualifications**:
Design qualification

Ability to use image creation and editing software (Adobe & others)

Good understanding of marketing automation tools and processes
Good knowledge of digital marketing tools and systems e.g. Google analytics, social media platforms
Knowledge of using CRM systems such as Dynamics 365, SalesForce
Marketing or design qualification
Ms Office

Additional Information

Strong organisational skills
Good communicator
Proactive problem solver with positive and ‘can-do’ attitude
Team Player
Pays attention to details


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