Senior Social Media Manager
4 weeks ago
Central Employment are delighted to working alongside a leading Manchester based integrated Communications, Digital and Creative agency, who house regional and national B2B & B2C clients. They a new requirement for a Senior Social Media Manager, workingalongside the Associate Director on key client Social Media strategies and on-going campaigns.
**Purpose of the Senior Social Media Manager**:
You will develop highly creative social media marketing campaigns and demonstrate the ability to think big and implement innovative ideas that generate significant results.
You will demonstrate the ability to understand how social media activities can be integrated and activated through other traditional marketing activities in any given campaign or activity.
As a confident communicator and creative thinker, you will be involved with campaign delivery as well as line managing a team of Social Media Execs and supporting them in their own career development. The role is varied and demonstrated experience is requiredacross planning social media schedules, implementing paid social activity, pitching to influencers, briefing creatives and videographers, working on new business proposals, as well as monitoring performance and creating meaningful client reports.
**Key Responsibilities**
- Manage a small team of Social Media Execs and support them in their career development.
- Regularly communicate with clients through weekly performance calls and monthly meetings.
- Work closely with our creative team to bring ideas to life for social media planners.
- Manage campaigns involving videographers and influencers.
- Monitor clients’ industries and immerse yourself in their business news.
- Draft and implement best-in-class social media content that aligns with broader marketing activity.
- Implement paid social media campaigns.
- Measure and report on the performance of all campaign activity, refining as necessary.
- Regularly produce insightful, client-facing reports and talk clients through the results eloquently, demonstrating an understanding of learnings and how you’ll use those to improve going forward.
- Participation in new business pitches.
- Work in a strategic way to achieve KPIs across all accounts.
**Skills Required**:
**Skills and experience**
- 3-5 years social media agency experience
- Demonstrable experience implementing social media campaigns (organic & paid)
- Experience of managing and developing a small team of dedicated social & paid social media executives
- Strong planning skills
- Be up to date on latest trends
- Proven experience of TikTok, Instagram, Facebook, Twitter and LinkedIn
- Proficient with Google Analytics
- Experience of both B2B and B2C social media marketing
- Ability to write comprehensive briefs
- Ability to present work in a meaningful way directly to clients and internal teams
- Experience of project management software, such as Monday’s preferable but not essential
- Experience with tools and software to track activity and results, such as Sprout Social, Google Analytics, Hootsuite
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