Marketing and Sales Assistant

7 months ago

Glenrothes, United Kingdom Ardmel Group Full time

**Competitive Salary**

Are you passionate about the great outdoors and looking to kick start your career in a dynamic and growing industry?

Keela Outdoors is seeking a talented individual to join our team as a Marketing and Sales Assistant. As designers and manufacturers of technical outdoor clothing, we're experiencing ongoing growth, particularly in our online markets.

This role offers an exciting opportunity to be part of a forward-thinking company dedicated to creating high-quality gear for outdoor enthusiasts. If you're a recent graduate with a keen interest in social media and digital marketing, this could be the perfect role for you. Join us in our mission to inspire adventure and exploration while gaining valuable experience in a fast-paced environment.

The role of Marketing and Sales Assistant will see you provide invaluable support to the Marketing Manager in all aspects of the marketing mix, with a particular focus on social media management.

This role would be suitable for a recent graduate, or someone who has worked in a similar role previously.

**Key Responsibilities**
- Develop and implement social media strategies to increase brand awareness and engagement
- Monitor and analyse social media trends, insights, and performance metrics to optimize content and campaigns
- Assist in the development of eye-catching graphics, images, and short-form videos for use in various digital marketing materials
- Other areas such as content generation, post promotions, advertising
- Coordinate promotional activities - to include Literature, catalogues and point of sale materials, online.
- Create and maintain product imagery
- Liaise with external organisations e.g. PR consultants, web designers, media, forums, exhibition groups etc
- Create content for a variety of areas, including blogs, exhibitions, press releases
- Ensure consistency across all marketing activity and follow brand guidelines including tone of voice
- Co-ordinate promotional and sponsorship activities
- Attend exhibitions and events
- Undertake advertising and direct marketing activities
- Undertake market research activity as necessary
- Work closely with the Group internal teams to support campaign activities
- Assist the sales team with a variety of tasks as required
- On occasion assist in other departments as needed
- Other relevant tasks as requested by the Directors and Management
- No Working Remotely, this is an office-based role.

**Skills and Qualifications**

Essential
- Must have good knowledge of social media platforms such as Facebook, Instagram, and TikTok
- Creative thinking and ability to generate innovative ideas for content creation
- Excellent English written and verbal communication skills
- A passion for digital marketing and a creative mindset
- Good organisational skills
- Enjoy working within a team and alone
- Hardworking, agile and willing to take on new challenges at short notice
- Strong attention to detail
- Ability to manage your own time and priorities within the working day

Desirable
- Previous experience in a social media or marketing role
- Proficiency in Adobe Creative products is a strong plus
- Strong understanding of social media trends and best practices
- Ability to conceptualise and create visually appealing graphics and short-form videos
- Marketing or Graphic Design qualification

Mon-Fri, 8:30am-5pm, office based

**Job Types**: Full-time, Permanent

**Benefits**:

- Cycle to work scheme
- On-site parking

Schedule:

- Monday to Friday

Work Location: In person

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