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Planning Executive
4 months ago
Company Description
**We help brands make BOLD **MOVES**
Nowadays, brands want rapid, spectacular growth and they expect media to deliver it.
Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign.”
Now we hear
- “Take me from 4th to 1st in my category”_
- “Help me grow 10% in a market declining 10%”_
- “Make me the most loved brand in my industry”_
These are huge asks of media, that can’t be met through tweaking the media plan of two years ago.
Decades of advertising research prove that without a big change, large brands stay large and small brands stay small.
**This is why** Zenith help brands make BOLD MOVES.**
Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers.
Bold moves are backed up with a solid forecast - they are a better path to growth.
Bold moves build a partnership - we believe in this approach so much we link our growth to your success.
**Bold Moves bring bigger ROI**
This approach works for our clients, our people and consumers - it’s why we are recognised as the UK’s best media agency.
**Job Description**:
As Planning Executive you will actively contribute to client servicing, supporting your team in the areas of strategy development, customer insight, maintenance of plan, and administrative management.
Reporting into the Senior Planning Executive and Planning Manager you will become a skilled planner able to translate target audience, the role of comms and detailed knowledge of media channels into robust and innovative media plans to help solve client’s business problems. As a core member of the team, you will work closely with the trading teams across a range of media touchpoints including: AV, Display, Outdoor, Social etc. You will assist in managing the planning process from start to finish.
You will develop an in depth understanding of the client’s business along with strong strategic communications planning skills in order to deliver innovative and effective strategies through compelling stories / approaches, and work as part of a larger agency team to deliver those solutions.
You will also have opportunities to lead some projects with the support of the Planning Manager and Planning Director, which will give you the autonomy to run certain campaigns (essential experience to becoming a PM after all).
**Responsibilities include**:
- Being the main point of contact for certain junior clients and requests
- Work with the Senior Planning Executive and Planning Manager to deliver effective media plans, follow ups and material to clients
- Proactively delivering competitor and audience analysis and insight which will be presented to clients.
- Staying up to date with any market/category/competitive information that may help inform the team’s planning.
- Liaising with and briefing the Zenith specialist teams.
- Consolidating the Post Campaign Analysis with the support of the manager
- Managing client finance process, completion of SOX forms upon receipt of every PO.
**Client Profile**
Coty is a leading Beauty business and have worked with Zenith UK since 2016. They are a fast paced and have ambitions to be the number one beauty business in the world. The Coty business is split into two divisions: Luxury Fragrances (Gucci, Calvin Klein, Marc Jacobs, Hugo Boss, Tiffany, Chloe, Burberry, Lacoste) and Consumer Beauty (Rimmel, Max Factor, Sally Hansen).
Coty is a constantly evolving and challenging account that will enable a Planning Executive to work across a number of market-leading brands, lead client conversations, deliver innovative media solutions and great ideas to clients.
**Qualifications**:
- Strong written and oral communication skills
- Excellent organisational skills and ability to manage a diverse workload
- Solid working knowledge of PowerPoint and Excel
- Excellent client servicing skills
- Excellent attention to detail
- Great team player
Additional Information
At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective. We are committed to Publicis Groupe’s wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.
