Marketing Specialist

4 weeks ago

Nottingham, United Kingdom Eaton Full time

**What you’ll do**:
The Crouse Hinds (Global Energy Infrastructure Solutions) division is part of Eaton’s electrical sector and has over 125 years of experience in protecting people, processes and assets in the most challenging environments. Our strategic focus is on driving growth, leveraging innovation and building capability across our global network towards diverse customer base - end-users, EPCs, integrators, OEMs and distributors.

We operate in dynamic and ever evolving markets, be this as a result of energy transitions, digitalization, safety or a continued drive for greater efficiency within our customers, partners and suppliers.

We are seeking an agile, dynamic and proficient Marketing Specialist to join our EMEA team. In this role, you will be responsible for a wide range of operational tasks, from briefings, conceptual and tool design, website updates to developing digital tools. Additionally, you will play a pivotal role in shaping and executing our strategic marketing efforts to achieve our business objectives.

As a key member of our resourceful team, we anticipate you to showcase your unique talents and abilities. We value both your independent work ethic as well as a capability to be a true team player, as you will need to work closely with diverse, often multinational, teams.

The primary responsibility of this role is to define and execute marketing communication strategy and activities for Devices business in EMEA region with the aim of driving overall sales revenue within the allocated budget.

Key Responsibilities:

- Develop comprehensive marketing communication strategies, concepts, tactics, campaigns, and tools to support the company's short
- and long-term growth objectives, ensuring a strong return on investment through measurement and closed-loop execution.
- Development and execution of various tactics and tools for reaching the target market, including collaterals, presentations, trade shows, seminars, newsletters, and digital tools.
- Drive the development and utilization of digital marketing tools and social media channels, leveraging digital analytics to drive strategic decisions and optimize performance.
- Effectively manage the marketing communications budget to maximize return on investment.
- Oversee vendor relationships and ensure proper activation of marketing initiatives.
- Contribute to development and execution of a PR strategy for ensuring that topics align with the progressive and supportive goals of Eaton brand and communication strategy.
- Ensure that all country sales channels have the necessary tools, content, and customer insights to effectively present and sell our solutions, with a focus on driving business impact and delivering customer value.
- Manage marketing communication assets, ensuring that up-to-date product and marketing information is disseminated to relevant business units and partners to maximize sales.
- Establish, manage, and analyze program metrics and budgets across all marketing tactics and vendors, measuring and analyzing results in alignment with key performance indicators agreed upon with the sales teams.

This role requires a dynamic professional with a 30% strategic focus and 70% hands-on operational expertise, combining strategic thinking with effective execution to drive our organizational success.

**Qualifications**:

- Bachelor's degree in Marketing and Communications

**Skills**:

- Proven track record in Marketing Communications excellence.
- Proficiency with MS Office, Adobe Creative tools, InDesign, web content management, PowerPoint
- Solid digital background and a proven track record of achievements, demonstrating a strong understanding of digital key performance indicators (KPIs) and metrics
- Demonstrated history of effectively managing operational tasks from initiation to completion
- Proficient in functioning within a globally dispersed, multi-functional team.
- Exceptional ability to balance multiple tasks and competently manage conflicting priorities and projects with mínimal supervision, even in situations with limited clarity
- Results driven person with strong project management skills - planning, coordinating, and executing tasks with meticulous attention to detail
- Ability to work independently and as part of a team
- Exceptional communication and interpersonal skills
- Strategic thinking and problem-solving abilities
- Fluent in English, with strong written and spoken language skills (fluency in multiple languages is a plus, but not a requirement)

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