PPC Executive

**PPC Executive - Sandwell, West Midlands - £25,000 - £30,000**

I am working with a retailer that are looking to expand their digital team and are looking for an experienced PPC Executive.

In the role you will run paid advertising in-house including search and social. You will implement campaigns through the use of paid and organic traffic to generate engagement and conversions.
As the PPC Executive you will create engaging marketing ads and copies across a range of digital platforms including Google and Bing Ads as well as social channels such as Meta Ads, Pinterest, YouTube and more.

It is a great opportunity to join a well-renowned company, where you will become a part of their growing Digital team.

**What you'll do as a PPC Executive**:

- Plan, create and implement all paid marketing campaigns
- Research and implement strategies for keyword opportunities, monitoring keyword bids and daily and monthly budget caps
- Monitor and analyse impression shares, quality score and all top-level account metrics
- Drive digital search campaigns optimisation by pushing engagement and ROI
- Look to increase CTR, conversion rates and ROAS
- Carry out competitor analysis as well as continual testing for optimisation across paid campaigns
- Ensure all landing pages are optimised

**What you'll bring as a PPC Executive**:

- 2+ years in a similar role
- Relevant degree or equivalent
- A strong analytical background
- A background showcasing your ability to increase ROI, conversions, CTR and ROAS
- Experience in SEO - a bonus

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