PPC Executive

**Responsibilities**:

- Develop and execute effective PPC strategies to increase brand awareness and drive online traffic.
- Conduct keyword research, ad copy creation, and campaign optimisation to maximise ROI.
- Manage and optimise paid campaigns on platforms such as Google Ads, Microsoft Ads, and social media channels (Meta, Linkedin, TikTok, X, Pinterest).
- Analyse and report on campaign performance, providing insights and recommendations for continuous improvement.
- Stay abreast of industry trends and changes in paid media, adapting strategies accordingly.
- Collaborate with the marketing and design teams to align paid media efforts and visual ad assets with overall marketing objectives.
- Conduct A/B testing and implement new features to improve campaign performance.
- Create and implement triggers and tags within Google Tag Manager
- Create custom reports in GA4, aligned to clients’ KPIs and marketing objectives
- Communicate with clients on a monthly or bi-weekly basis to give quick updates on performance and actions taken by our team that month
- Work closely with the developers’ team to ensure correct tracking setups
- Research and develop successful targeted audiences
- Keep yourself updated on changes within advertising platforms
- Certify in all Google Ads courses and keep us on track within the Google Partner Programme
- Create proposals and attend pitch meetings
- Advise clients on feasible ad spend budgets and bidding strategies

**Requirements**:

- Proven work experience as a Paid / PPC Executive or similar role.
- Strong knowledge of pay-per-click principles, techniques, and best practices.
- Proficiency in PPC tools such as Google Ads, Microsoft Ads, GA4, Google Tag Manager, Google Merchant Centre, Meta Ads Manager, Linkedin Campaign Manager and similar platforms.
- Solid understanding of keyword research and analysis methodologies.
- Familiarity with HTML, CSS, and website administration.
- Excellent analytical and problem-solving skills, with the ability to interpret data and derive actionable insights.
- Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Results-driven mindset and ability to work independently, prioritise tasks, and meet deadlines.
- Up-to-date with the latest industry trends and algorithm changes.
- Bachelor’s degree in marketing, communications, or a related field (preferred but not essential).

**Salary**: £24,000.00-£27,000.00 per year

**Benefits**:

- Additional leave
- Bereavement leave
- Casual dress
- Company events
- Company pension
- Cycle to work scheme
- Discounted or free food
- Enhanced maternity leave
- Enhanced paternity leave
- Financial planning services
- Free parking
- Health & wellbeing programme
- Life insurance
- On-site parking
- Private dental insurance
- Private medical insurance
- Sick pay
- Work from home

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus scheme

**Experience**:

- Agency: 1 year (required)

**Language**:

- English (required)

Ability to Commute:

- Mirfield, WF14 8HE (required)

Willingness to travel:

- 50% (required)

Work Location: Hybrid remote in Mirfield, WF14 8HE

Application deadline: 09/02/2024
Reference ID: PPC Executive