Marketing Executive

4 weeks ago


North West, United Kingdom Everbright Hotels Full time

**Main responsibilities**
- Provide support to the marketing manger on the day-to-day operations
- Developing and implementing social media brand guidelines and workflows, working closely with Marketing team
- Monitoring, tracking and adapting strategies to ongoing social media algorithm changes and trends
- Responsible for all of hotel social media activity primarily centred around Asian social media, such as Wechat and Tik Tok.
- Proactively identifying and researching new social media opportunities in Asian market
- Research for recent timeshare and hotel market for the Public Relations perspective
- Manage relationships with different types of agencies and suppliers making sure those partners fully understand and maximize the value of the hotel.
- Keeping track of ongoing marketing efforts and expenditures according to the budget set aside.
- Idealization and execution of intuitive marketing strategies
- Coordinate internal activities and communications, such as media shooting arrangement and Public Relations agency
- Liaise with the Customer Services team to ensure they are aware of upcoming social campaigns and how these may impact on customer communications via social channels

**Qualification, skills and experience**
- Work experience as a marketing executive or similar role.
- A natural and proven ability with social media, especially Asia social media, Wechat and Tik Tok.
- A deep awareness of current consumer trends.
- Understanding loyalty and customer relationship management.
- Strong leadership, delegating and capacity-building capabilities.
- Detail-oriented and well-organized.
- Fluent in English and Chinese (Mandarin & Cantonese)

**Job Types**: Full-time, Permanent

**Salary**: £26,388.00 per year

**Benefits**:

- Company pension
- Discounted or free food
- Employee discount
- Free parking
- On-site parking

Schedule:

- 8 hour shift
- Monday to Friday
- Weekend availability

Work Location: One location


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