Performance Marketing Executive

4 weeks ago

Oakham, United Kingdom Bradshaw Taylor Ltd Full time

This role is assigned to Le Chameau but will work collaboratively across our portfolio of brands at Bradshaw Taylor; where we work with only the best, most exciting brands in outdoor, ski and country apparel and footwear._

As **Performance Marketing Executive**, you support our outreach activity: using data-driven commercial strategies to reach the right audiences. Whether its through paid search, shopping, or the next innovative acquisition channel, you support our Performance Marketing Manager to reach out to new and existing customers with intelligent on-brand marketing. You work seamlessly with our agency partners. Reporting and insight are essential therefore, you must be confident presenting back the insights gleaned from your testing and optimizations.

**_The main objectives_**_ of the Performance Marketing Executive_**:

- To support paid search, display, discovery and shopping activity, working with agencies to deliver on our agreed goals.
- To influence our creative team in advertising through audience insight and consumer trends.
- To coordinate data-driven advertising, such as remarketing and responsive advertising. Working with agencies, where relevant to brief, refine and improve activity.
- To report back to Performance Marketing Manager on insights and performance metrics.
- To support and optimise Google Shopping feeds, ensuring the brand is presented and marketed effectively for optimum results.
- To maintain reporting software and produce performance reports for the Marketing team and wider business.
- Coordinate and manage product data feeds to external partners and ensure correct customer data procedure.

**_You will be able to demonstrate the following traits, qualities, skills, qualifications and or experience: _**

**Essential**
- A minimum of two years working in an ecommerce/digital marketing setting.
- Experience in paid search advertising and/or Display/Discovery and open to new developments in search marketing.
- An analytical mindset with the ability to interpret data and performance metrics and present results, liaising with other leads to consider solutions.
- Excellent communication and interpersonal skills with a confidence to present your findings.
- Proactive and highly organised to meet tight deadlines with strong time management and planning skills and remain calm under pressure.
- Experience with Social Media Advertising Platforms including Facebook and performance attribution software, e.g. Google Analytics.
- You must be eligible to work in the UK.

**Desirable**
- Some experience in SEO and an understanding of meta content.

**Permanent full-time role**:Monday to Friday 37.5 hours a week.

**Benefits include**:

- Hybrid working min 2 days at LE15 6EA, greater attendance onsite initially.
- 28 days holiday rising to a maximum of 33 days with service.
- Generous brand discounts (Le Chameau, Sherpa, tentree, Schoffel, Keen, Sigma Sports); Salary sacrifice parking.
- BHSF Rise (24/7 access to personalised, on-demand advice/support including face-2-face consultations, access to a GP online or phone; supported by a team of qualified experts).
- Free tea and coffee on all sites.

**Application**: By CV detailing how you can demonstrate the essential criteria for the role and what you would bring to the role and Team.

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