Brand Manager

3 weeks ago


Alconbury, United Kingdom Katie Strange Recruitment Full time

Do you love all things BRAND?

This is a fantastic opportunity to join a privately owned FMCG business supplying a range of products to specialist UK retailers, independents and wholesalers.

With products stocked in Homebase, B&Q and hundreds of other stores across the UK you will be working on a number of exciting projects, bringing new products to market and championing a fantastic portfolio of products.

This role is perfectly suited to a hands on Brand/Product Manager. You will be part of a team of 4, reporting directly into the Head of Category.

You will be given the freedom to create, design and implement new ideas and will work directly alongside an on-site team of specialists and in house designers.

If you have a flare for building brands, developing strategic marketing and product plans then this could be a fantastic opportunity.

You will work in modern offices, be offered flexibility on hours and have the opportunity to work from home 1 or 2 days each week.

This really is an excellent opportunity to work for an ambitious, spirited and already successful business where ongoing career development is encouraged.

**The Job - Brand Manager**:

- To drive Brands, championing the product portfolio within the business and with customers and consumers.
- Develop Strategic Marketing plans across the brand portfolio.
- Collaborate with the Technical, Design and Commercial teams to identify areas of new product opportunity, quantifying the commercial benefits, developing product concepts, and gauging trade and consumer response that add commercial value to the business,ensuring Brand Proposition uniqueness.
- Manage those products through the business to bring them to market on time and profitably.
- Manage and deliver all consumer communication across the brands.
- Oversee all relevant Customer marketing comms to improve Brand awareness.
- Develop all marketing materials including packaging, literature, advertising, promotions, POS, sell in literature etc.
- Monitor, review and report on all Sales & Marketing commercial activity and results to the sales team.
- Conduct market research to determine market requirements for existing and future Customers.
- Analysis of customer research, consumer insight, current market conditions and competitor information to inform the strategic direction of the brands.
- Commissioning and managing areas of the company’s stand at trade exhibitions including working with suppliers and the internal team allocated to help with the show’s preparation and execution.

**The Individual - Brand Manager**:

- Brand management or product marketing background (ideally 3-4yrs) - FMCG product range preferred.
- Demonstrate an ability to learn in a fast-paced environment.
- A confident, personable relationship builder.
- Strong communication and presentation skills.
- Ability to analyse and interpret performance management data.
- Strong attention to detail with good Excel skills.
- Experience of working and delivering multiple projects.
- Evidence of growing brands, identifying growth opportunities and gaining alignment to execute against a strategic growth plan.
- Proven skills in the following: brand marketing, market and competitive analysis, customer insights, marketing program development, project planning.

This business has seen strong growth over recent years and doesn’t plan on stopping anytime soon.

There couldn’t be a better time to join this business and to be a key part of a very exciting and ambitious marketing team.



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