SEO Manager

4 weeks ago

Manchester, United Kingdom MRJ Recruitment Full time

**awaze**, europe's largest holiday vacation rentals group.

Within Awaze, our Specialist Brands Division (SBD) is responsible for newly acquired and growth brands and has responsibility for integrating them into the wider business. We currently has 8 acquired vacation rental businesses from across Europe and is planningto accelerate that acquisition over the next few years.

**The Role**:
**Responsibilities**:

- Define and own the SEO strategy for SBD working with local and SBD technology and local marketing teams to implement
- Perform keyword research for all SBD brands and key markets and define ranking approach and strategy for each brand
- Audit the technical set-up of each of the SBD brands and define a recommended approach to optimising technical SEO and on-site strategy
- Work with the local brand marketing teams to ensure that their PR, content, and social strategies are maximising their potential from an SEO rankings perspective
- Work with the Digital Product Team to ensure that the SBD websites are optimising both for user experience and SEO ranking potential
- Drive the use of technology, tools and data to streamline processes, efficiencies and drive decision-making in order to support ranking improvements.
- Communication to and management of key stakeholders (SBD Brand GM’s, SBD MD, SBD Finance, etc..) to ensure SEO is delivering on volume and efficiency expectations
- Summarise, analyse and present results, using the findings to feed back into strategy formulation
- Lead, manage and mentor the SEO team
- Manage and work with external partners and agencies to maximising output and performance as required
- Adopt a continual 'test and learn' approach to all SEO activities
- Research competitor activity and reporting on findings, gap analysis, etc.

**Experience**:

- Minimum of 5 years experience in an SEO Strategy/Leadership role
- SEO experience in an E-commerce business preferred
- Travel experience would be ideal
- Strong technical knowledge and understanding with a flair for all things digital
- Experience in user experience and website optimisation, usability studies and A/B testing.
- Excellent quantitative analysis skills, with an intuitive mind and great problem-solving skills
- Driven, self-starter
- Effective and engaging communicator
- Excellent relationship building skills
- Experience of working in a matrixed organisation
- Experience of remote working and distributed teams

**LOCATION**: Please note this role can be based (a couple of days a week) in any our offices (Manchester, London or Kent)

Get in touch, we'd love to chat:
If you're interested in transforming the industry and working towards providing our customers with amazing holidays, please send your profile and let's chat today.

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