Senior Marketing Executive

3 weeks ago


Crawley, United Kingdom Schools Plus Full time

To facilitate the growth of Schools Plus through effective marketing techniques, using the allocated marketing budget to maximum effect, and proposing new marketing activity to maintain and grow our position as the leading company in our field.

About us

Schools Plus is a visionary school letting and facilities management organisation, delivering excellence in client service and revenue generation. With over 17 years of experience, Schools Plus are the longest running school lettings company, operating acrossthe length and breadth of England. We ensure to professionally increase flexible income for schools with "out of hours" letting of the facilities. We have built up expertise, operating procedures and a professional body of personnel, all of whom are dedicatedto transforming community use in schools. Our core business is the fully managed service, in which we take full responsibility for every aspect of community lettings. We oversee the entire service; from staffing to sales and marketing, revenue collection tosafeguarding. Our comprehensive business model ensures that we run lettings safely and professionally every single day at every single school.

The Role

The Senior Marketing Executive is an intrinsic part of our commercial team, working across multiple departments to provide bespoke marketing activity that creates a corporate identity for the brand as well as individuality for our clients and customers.

We have invested heavily in the marketing department and committed to a sizeable budget for 2023, so we need the very best Senior Marketing Executive to join us in order to drive this activity and convert it to tangible business gains.

This is a multi-faceted and exciting role, which requires a multitude of skills the ability to multi-task. The role includes but is not limited to:

- Work with team to ensure all departmental KPI’s are met
- Manage departmental budget to produce cost effective marketing plans
- Manage, oversee, and enhance the Schools Plus brand in line with industry position, external influences, and future plans.
- Approve and oversee creation of all print marketing material
- Approve and oversee all website and digital content including social media strategy
- Manage and continually develop content marketing strategy
- Work with third party agencies and media partners to create high profile campaigns and events.
- Co-ordinate company activity at exhibitions, conferences and round tables.
- Undertake regular communications with customers, clients and employees to improve brand awareness and engagement
- Oversee organic lead and lead generation plans for both customers and clients supporting Sales and Client Acquisition
- Adjust marketing campaigns and strategies as needed in responses to data and other feedback
- Provide support by writing Tender documents and create and prepare presentations for delivery when required
- Mentor and line manage two marketing assistants having an active role in their development
- Ad hoc tasks requested by other departments and SLT
- Excellent verbal and written presentation skills
- Proven track record of contributing towards effective marketing campaigns which deliver the required results
- Able to multi-task and prioritise
- Ability to demonstrate initiative whilst taking direction from other departments and SLT
- Organised team player who excels when working in a collaborative and challenging environment
- Degree qualified in Marketing or relevant industry experience

**Salary**: £25,000.00-£28,000.00 per year

**Benefits**:

- Free parking
- On-site parking



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