Head of Digital Marketing

2 weeks ago

Cambridge, United Kingdom Cambridge University Press & Assessment Full time

**Salary**:£58.800 - £72,000.

**Contract**:Permanent

**Location**:Cambridge

We are Cambridge University Press & Assessment, a world-leading academic publisher and assessment organisation, and a proud part of the University of Cambridge.

Our mission is to contribute to society through the pursuit of education, learning, and research at the highest international levels of excellence. Which is why every year, we give vital support to millions of people in more than 170 countries around the world. From teachers and learners to researchers and academics, we help to build confidence, unlock potential, and enable success. We give people the opportunity to show what they've learnt, we spread knowledge, spark enquiry, and aid understanding.

We achieve this by embracing change, and continuously focusing on our customers' needs. And by collaborating, and carefully listening to our customers and to each other, we keep moving forward, keep innovating, and keep finding newer and better ways of doing things.

**The Role**

We have a new and truly exceptional opening for a marketing specialist to join a high-profile start-up business unit: Cambridge Online Education (COE). COE is focused on supporting online education programmes at the University of Cambridge.

The Head of Digital Marketing will play a central role in the marketing team, managing the marketing of a range of courses under the Cambridge Advance Online brand. Cambridge Advance Online is an ambitious programme of online courses for professionals from the University of Cambridge. You will manage a team with each responsible for a subset of the course portfolio. Your job will be to manage that team to achieve market-leading performance in terms of revenue and enrolment targets whilst continuously managing costs.

This is a full-spectrum role that will be working closely with the Marketing Director, the Sales team and with stakeholders from the University of Cambridge and Cambridge University Press & Assessment to build the differentiation of the course range at inception, through to targeted marketing campaigns. There is huge scope for development within this fast-growing business.

**About you**

Skilled and experienced digital marketer
- knowledge and substantive experience of managing agencies, planning and activating campaigns across all media and managing £million budgets. This is not about having an agency report regularly and tell you what they are doing; this is about actively engaging with day-to-day decisions to achieve market-leading performance. Is that you?

Strong communication and presentation skills, able to adapt style and level of detail according to stakeholder requirements. This business has a high degree of organisational focus; what we do matters and we need to demonstrate the value of what we do. Can you add substance and communicate that effectively?

Customer-first approach, with the ability to improve and optimise marketing campaigns and workflows based on market research, trends, and analytics. “Customer first” is easy to say: can you make it a reality?

A creative thinker, with the confidence to voice new ideas and speak to new campaign strategies. This is not about “me too” thinking. Is that you?

Strong collaboration skills - capable of working with stakeholders across business functions. CUP&A represents a tremendous resource; can you make the most of it?

Flexible approach to working with the ability to adapt to evolving business needs and work with colleagues across time zones. This is a business that works in the realities of the modern working environment. Do you, can you, thrive in that world?

The key to our work is our colleagues, whose shared commitment enables us to have an ever-greater impact. We are a united, vibrant, and respectful global community of people, and we ensure that every individual is recognised, listened to, and cared for. And because our impact is amplified when our people are empowered, we give everyone the opportunity to develop in their own way. Whether you want a career that's linear, or want to follow your own path, we'll support you, and help give you the resources and training you'll need to be bold and take ownership of what you do.

We believe that diversity of thought, background, and approach create better outcomes. More importantly, fostering an inclusive culture is the right thing to do, and it's part of how we achieve our purpose: to contribute to society through the pursuit of education, learning and research at the highest international levels of excellence. Ensuring that anyone, no matter who they are, feels they belong here is an essential part of who we are and the contribution we make to society, and to our planet.

To enable an environment which our people can thrive in, our customers benefit from, and where work complements life, we empower everyone to manage their time and capacity, and to prioritise their wellbeing. That's why from day one everyone at Cambridge Univ

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