Brand Manager

4 weeks ago

Maidenhead, United Kingdom The Rank Group Full time

**Company Description** The Rank Group is growing rapidly within both our Venues and Digital businesses. If you’re not sure who we are, you may be more familiar with us through our iconic brands; Mecca Bingo and Grosvenor Casino.

We have most recently acquired Stride Gaming, which, together with our existing Digital business, forms Rank Interactive. We employ circa 8,000 people globally, with our UK office functions being located in Maidenhead (Head Office), Sheffield (Customer SolutionsHub), London (Digital) and a further office in Gibraltar, which is home to our existing Rank Digital function.

We are evolving as a business and are adding some exciting new brands and concepts to our venues and digital offering. By joining an office-based or operational function with us, you’ll instantly be part of a high-performing and inclusive culture, whichworks closely to support our Customer-facing teams.

**Job Description** Grosvenor Casino is at the start of our re-launch of our new brand proposition, and we are on the hunt for a Brand Manager to join our Marketing team

We are looking for creative individuals, that have a background in consumer facing brands, or brands with personality. You'll bring a strategic and holistic view to this role, where you'll be supporting the Marketing Director with brand projects in linewith the ambitious growth plans for the business.

As the Brand Manager, you will support the development and execution of the Grosvenor Casinos brand throughout all customer-facing touchpoints. You will be the main guardian of the brand identity, ensuring consistency and compliance with the brand guidelinesacross channels.

**_This opportunity offers the chance to work flexibly, 3 days a week in the office and 2 days a week from home. _**
- **The Rank Group are committed to supporting our employee's health and well-being, offering a range of wellness initiatives. **_

As the Brand Manager you will find yourself:

- Delivering support to managing, refining and developing the Grosvenor Casinos brand proposition and ensuring it is delivered consistently and effectively across channels.
- Conducting regular brand reviews with internal teams, and in-house and external creative partners.
- Supporting the development and delivery of the brand PR plan and managing our chosen PR agency.
- Developing and delivering the brand social plans and calendar, including social posts, creative development of social assets and the management of our chosen social agency.
- Assisting the Marketing Director and Heads of Marketing in developing and delivering brand initiatives.
- Leading in the creation of brand guidelines and tool kits to drive consistency.

**Creative and Brand Asset Development**
- Supporting the marketing team in the creation of compelling promotions and initiatives.
- Being the main point of contact with the internal studio and owning the internal web-to-print system.
- Supporting the creation of brand assets and campaigns, including organizing photoshoots, etc.
- Working with Product Heads and other marketers to develop messaging for new offerings within the brand Comms framework.
- Liaising with agency partners on creative ideas and campaigns, from writing agency briefs, to managing timelines and delivery of assets.

**Qualifications**:

- Experience of being part of the end to end creation and executing of marketing campaigns.
- Highly collaborative with the ability to work with and influence multiple stakeholders to deliver the best outcomes for the business.
- Excellent written and verbal communication skills, able to develop compelling briefs and bring them alive for our agency partners.
- Highly organised, committed to delivering exceptional communications for our customers.
- Experience of managing budgets.

**Additional Information**:

- Promotes and sponsors a culture that supports and encourages Diversity and Inclusion
- Able to build and maintain strong relationships with a significant range of different stakeholders
- Resilient self-starter with an ability to work independently to bring a task to a conclusion
- Enquiring attitude with a desire to bring real commercial benefits to the audit role
- Strong attention to detail but able to convey ideas simply and clearly without technical jargon
- Team player with a willingness to coach and develop skills in more junior resources

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