Graduate Digital Marketing Executive
3 weeks ago
**Digital Marketing Executive**:
- A fantastic role - superb opportunity, holidays and competitive salary - Hybrid home and office work with a wonderful institution
This role would suit someone with excellent Digital Marketing experience with a creative mind who is on the up and wants to add to their 2+ years experience. This is also about attitude, personality and can-do pro activity A fab role **OLDHAM**
**Job Description Responsibility:
**_Stunning opportunity to add real value to a historical site and prestigious school _**
**Main Duties and Responsibilities**:
There will be the opportunity to learn and grow in the environment and get to grips with the culture and brand. The basic Digital Marketing capabilities and a pro active can do nature is what we are looking for**:
- ? Promote and safeguard the welfare of children and young persons for whom you are responsible and with whom you come into contact with and maintain a positive and effective caring ethos.
- ? Oversee the School’s marketing strategy, taking a digital-first approach and creating an annual marketing plan to support recruitment and retention of students
- ? Ensure the brand is effectively communicated both internally and externally.
- ? Develop and manage the School’s digital marketing activity including (but not restricted to):
- ? The School’s website, ensuring accuracy, timely updating, and appropriate content
- ? Social media content across all platforms
- ? Targeted paid digital marketing campaigns to raise the school profile and increase enquiries and recruitment
- ? SEO and online reputation management
- ? International recruitment marketing
- ? YouTube channel development and content
- ? Video content - creative, briefing, producing, editing
- ? Online events
- ? Produce all relevant promotional literature relating to recruitment and retention activity in line with brand guidelines.
- ? Manage School advertising in print and online, ensuring a coordinated approach
- ? Report on the effectiveness of all marketing activity against agreed metrics and provide recommendations for future activity based on web traffic and digital campaign insights
- ? Work closely with the Admissions Officer and the Alumni and Development Manager to ensure all admissions events, taster days etc are communicated effectively via the appropriate channels.
- ? Support the Alumni and Development Manager in the production of digital content aimed at alumni
- ? Write copy for internal school publications, e.g. The Hulmeian
- ? Co-ordinate and write copy for all externally facing marketing activity including content and comment for local and national media
- ? Cultivate strong relationships across the school community to keep abreast of, and profile, the wide range of daily activities and accomplishments of the staff and students
- ? Work with colleagues across all areas of the school to develop a library of content to showcase the School, for use across all digital channels
- ? Be the first point of contact for photography across the School
- ? Develop strong working relationships with external suppliers, including designers, photographers, videographers, digital agencies and printers, providing clear briefs and project managing out-sourced services
Stunning opportunity to add real value to a historical site and prestigious school
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