Paid Social Specialist

2 weeks ago

London, United Kingdom Incubeta Full time

**Incubeta**
- Team: Media Success
- Grade: Mid-level
- Location: London, United Kingdom

**Job Description**:
The Role
As the Social Specialist, you will sit within our Media Success team, working alongside paid social teams with some of our biggest clients.
You will be core in supporting our delivery teams from the quality assurance perspective, ensuring that clients/teams are compliant with the latest best practices to help grow these accounts and achieve set objectives.
You will be the go-to person for our paid social delivery team as well as key clients, providing support with overcoming technical challenges and troubleshooting performance issues. You’ll be responsible for developing and executing paid social quality assurance as well as learning and development, both internally and externally. While the main focus is on Paid Social, you will also get the opportunity to expand your knowledge further and learn how all channels work collectively with a joined-up strategy.

Key Responsibilities
- Supporting delivery teams with troubleshooting existing performance and technical issues (e.g. tracking)
- Developing paid social audit proposition including quality assurance processes and tools to ensure compliance with best practices where possible whilst executing regular audits of existing paid social activity.
- Supporting the sales team throughout the proposal process with paid social audits and forecasts feeding into proposed strategies.
- Developing and strengthening our relationship with major Social Media Platforms.
- Supporting delivery teams with troubleshooting existing performance and technical issues (e.g. tracking)
- Developing best practice collateral taking into account most recent industry changes or platform updates
- Working with Data Solutions team on developing paid social reporting capabilities

Key skills
- Experience managing brand and direct response paid social campaigns across range of paid social platforms.
- You possess a thorough understanding of all elements of key paid social platforms including measurement, attribution & have strong ethos of using best practice approaches across campaigns.
- You are able to provide creative and strategic guidance to both clients and creative agencies to help us deliver against the objectives.
- You have experience and understanding of the strengths and weaknesses of different Social Media Platforms for advertisers.
- You have strong analytical skills and exceptional attention to detail, the ability and willingness to identify the root causes of the problem and troubleshooting skills.

Nice to haves
- You are approachable, responsive, proactive communicator and with passion for the job, eager to help others succeed and help the business thrive.
- You are knowledgeable, keen to learn, research, deep dive and share your findings.
- You are keen to communicate knowledge/industry updates to others.
- You are organised with strong time/project management skills and ability to multitask.
- You have a desire to add value to the existing ways of working, develop them and make them better.
- You are a strategic big picture thinker and planner.
- You are confident and a strong communicator with the ability to sell and execute an idea, get others excited about the project

About Incubeta
- Incubeta is a digital marketing consultancy with over 15 years of experience that brings together the best people, technology and data to help advertisers, agencies and publishers get the most from digital for their business
- We are Google’s most experienced EMEA sales partner
- We have three amazing offices in the UK; London, Manchester and Belfast, and are part of a global business with 22 offices around the world
- We have an incredible team of over 700 creators
- We have won awards for both our work and our culture
- We have committees and networks that improve our thinking and action on topics such as DE&I, Mental Wellbeing, Social and Sustainability

Our Package
- Incubeta pay industry benchmark salaries - these are reviewed on a regular basis and can increase as you progress along your career path
- We offer additional team performance related bonuses and a companywide performance bonus
- We have a credit-based benefits package that allows you to choose from a range of benefits including health care, additional pension, gym memberships and more
- We offer a flexible working environment that allows you to work from home 3 days a week and have flexi-hours
- You will have a development review every 6 months to discuss your career goals and our in-house L&D team will be on hand to support you to get there

What to do next
Our unique hiring process
We are an equal opportunities employer and are committed to a policy of Equal Employment Opportunity and are determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or ethnicity, or is disadv

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