Copywriting Apprenticeship

**Overview**:
**Apprenticeship Course Details**:

- Minimum of 6 hours of off-the-job training per week
- Blended learning: Online study materials, one-to-one coding tutorials, monthly online tutorials, and topic-specific webinars
- Opportunity to register as an Affiliate Member of CIM post-completion
- Mapped knowledge content with CIM Level 4 Certificate in Marketing

**Benefits**:

- Acquire business understanding, commercial awareness, and stakeholder engagement skills
- Gain qualifications in marketing within 20 months
- Cost-effective training solution for professional development

This apprenticeship is designed for those aspiring to roles such as Marketing Executives, Marketing Officers, Communications Specialists, and similar positions under a Marketing Manager.

**Key Responsibilities**:

- Produce and edit optimised written content for various digital platforms
- Interpret and respond to client briefs effectively
- Select appropriate platforms for media campaigns
- Analyze and differentiate campaign strategies (retention, acquisition, conversion)
- Ensure efficient organization and structure of content
- Present creative content ideas and proposals
- Storyboard and outline content ideas
- Source media assets for content creation
- Enhance user experience to maximize engagement
- Support lead generation efforts online

**Required Skills**:

- Exceptional written communication and research skills
- Understanding of SEO techniques, copywriting, editing, and content creation
- Ability to work on various digital formats (websites, social media, etc.)
- Project and time management
- Agility, flexibility, and creative thinking
- Professionalism and emotional intelligence

**End Point Assessment (EPA)**:

- 90-minute multiple-choice test
- Project Showcase based on a marketing plan
- 50-minute Professional Discussion

**Company Description**:
GLO - Generate Leads Online, is an innovative digital marketing agency recognized as a top digital agency in the UK. We specialize in data-driven, creative digital marketing solutions, ranging from SEO web design to PPC. Our team is dedicated to transforming and elevating online presences for a diverse range of clients.

**Application Process**:
To apply, please submit your resume and a cover letter detailing your interest in digital marketing and any relevant experience to the provided contact details.

**Job Type**: Apprenticeship

**Salary**: £12,000.00-£24,000.00 per year

**Benefits**:

- Casual dress
- Company events
- Company pension
- Flexitime
- Health & wellbeing programme
- On-site parking
- Private dental insurance
- Private medical insurance
- Referral programme
- Work from home

Schedule:

- Flexitime
- Monday to Friday

**Education**:

- A-Level or equivalent (preferred)

**Experience**:

- Marketing: 1 year (preferred)
- Copywriting: 1 year (required)

Licence/Certification:

- English A Level (preferred)

Work Location: Hybrid remote in Ipswich