Digital Marketing Manager
3 weeks ago
**Digital Marketing Manager**
**Middlewich**
**1-2 Days of hybrid working available**
**8am - 5pm**
**£30,000 - £45,000**
For the past 25 years my client has been designing, crafting and installing playground facilities within schools and nurseries across the UK. They are a Times Top 100 Company and are looking for an experienced, enthusiastic and proactive Digital MarketingManager to join their team.
**Key Responsibilities**:
- Strategise, create and analyse paid media campaigns in a consistent 'brand voice' to improve our overall online advertising methods
- Monitor, report and analyse marketing activity results to improve website performance, increase customer enquiries and online orders
- Assist the team in regularly monitoring our SEO performance, conducting website audits and implementing fixes
- Work closely with the Front-End Developer on advising website UX/UI improvements to reduce overall CPA and increase CVR.
- Conduct keyword research and implement activities to help improve SERP rankings, generate backlinks to site
- Support the digital marketing team to help acquire Digital PR opportunities and strategies
**Technical Skills**
- Strong SEO knowledge - analyse keywords trends, implement on-page SEO tactics, acquire relevant and quality backlinks, report on performance, recommend changes and take calculated risks. Experience with SEMRush, Ahrefs & Google Search Console
- Facebook Ads and Google AdWords
- Web analytics
- Co-marketing/outreach
- CRO capabilities - Conversion rate optimisation using tools including Hotjar.
- Social media skills - competent with tools needed for ongoing management and running successful social campaigns.
- KEVIN knowledge - upload marketing materials to our in-house built CMS (training provided).
**Benefits**:
- 32 days paid holiday (inclusive of the company Christmas shut down/bank holidays)
- Company social events
- Company pension
- On-site gym
- Healthcare cash plan (after probation)
- Bonus scheme (after probation)
- £1000 CPD budget (per year)
- Annual overseas training trip
In Technology Group Ltd is acting as an Employment Agency in relation to this vacancy.
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