Paid Social Media Specialist

**Paid Social Media Specialist
- Claygate, Surrey / WFH**

**Salary £31,000 - £39,000 DOE plus benefits**

**THIS IS A HYBRID ROLE - Your time will be split working between the office, which is based in Claygate, Surrey and from home**

We are delighted to be recruiting two Paid Social Media Specialists for an award-winning independent marketing and consulting firm who are experts in higher education, travel and lifestyle sectors. Due to expansion, they are looking for two Paid Social MediaSpecialists to join their busy team on a hybrid basis.

Our client is looking for two exceptional Paid Social Media Specialists to play a key role within the Digital Team.

What You’ll Bring:
The Paid Social Media Specialists will have the following key responsibilities:

- Work closely with the Digital and Account teams, as well as client teams, to understand clients’ strategic marketing goals and translate these goals into a social media strategy and content plan for client campaigns, targeting key audiences within availablebudget and resources
- Plan and implement high-quality social media content for clients that drives engagement and generates desired marketing outcomes (click-throughs, downloads, sign-ups, leads, etc.) while growing target audience segments based on a strong understanding ofthese target audiences and of the operation and advanced use of each social platform
- Write, design, package and publish a high volume of social media ads/posts relevant to specific audiences, proactively using performance metrics to adjust language, tone, format, and timing to optimise performance
- Carry out tracking and analysis to create insightful and actionable monthly, quarterly & ad hoc performance and insight reports as required for client and/or internal agency use. This could include a broad range of requirements from campaign performance,content audits, competitor analyses, brand research etc
- Support clients and agency business development with training, briefings, and guidance; create social media resources such as Social Media Voice & Style Guides and Organic Channel Best Practices and other resources, and contribute to the preparation ofpitches and proposals for new business to improve the agency’s competitiveness, as and when required
- Identify reliable independent sources of industry insight and regular benchmarks for social media performance for both internal use and external presentation to clients, ensuring accuracy of reported data

The Paid Social Media Specialists will have the following knowledge, skills and abilities:

- Experience creating and managing paid and organic social strategies and activity on social media platforms (particularly LinkedIn, Facebook/Instagram, TikTok, YouTube and Twitter), with deep knowledge of best practice on each platform and an ability tokeep up to date with changes. Experience using social media management platforms (such as Hootsuite, Sprout Social, Agora Pulse) is a distinct advantage
- A good understanding of content-led marketing with experience developing content plans for social platforms to meet the specific needs and interests of a defined market segment
- Able to synthesize input from multiple stakeholders across the agency and client teams to determine a social action plan, balancing the need for speed with thoughtfulness and collaboration
- Excellent communication skills and a creative eye for strong visual design, with the ability to design, write and edit social ads/posts in a style and tone appropriate to target audiences, as well as presentation and report writing skills
- Meticulous attention to detail across the planning, execution, analysis, and communication of social campaigns
- Rigorous analytical skills with experience optimising paid social campaigns to drive desired results, and of delivering insights from social media, web, and other marketing related data
- Excellent organisational and time-management skills to plan and manage multiple social media activities concurrently to demanding deadlines
- Thorough knowledge of marketing and digital principles with a good understanding of online conversion, including customer journeys and the ability to quickly build an in-depth understanding of niche market segments
- A proactive approach to constructively contributing to projects, meetings, and account discussions to help drive the agency’s performance and growth
- Bachelor’s Degree in Communications, Marketing, or related industry experience
- Advanced skills across MS Office, particularly Excel and PowerPoint
- Strong interpersonal communication, listening, and influencing skills with the ability to form strong client relationships
- Self-motivated, with an appetite to keep learning and deliver high-quality work

**What’s on Offer**
- 25-30 days annual leave plus public holidays
- Extra celebration day off
- Pension scheme
- Employee Assistance Programme
- Voluntary Health Assessment
- Interest free season ticket loan
- Cycle to work scheme
- Regular social gatherings
- Early finish on Fridays

**Job Number**:BT-0126