Campaign Automation Manager
4 days ago
Our client are an international exhibitions and publications company across a variety of industry sectors and they are currently looking for a Campaign Automation Manager for a 12 month maternity cover contract.
**The Position**
**Key Responsibilities**
- From the monitoring of specific campaigns, collaborating with the different teams around the business on best practice and innovations. Integrate recommendations into the "design" phase as they continually improve their marketing automation program
- Lead the implementation of campaign automation for event marketing teams
- Understand and help develop the data and data structures, in addition to ensuring the quality and usability of data is maintained to help execute better campaigns and drive greater ROI
- Continually monitor, analyse and edit campaigns to maximise campaign effectiveness, and prospect engagement
- Working with the different teams to analyse and report on all aspects of campaigns, optimize performance and fine-tune marketing campaigns
- Perform A/B tests on all elements of their marketing mix
- Drive awareness and engagement across the business regarding campaign and sales management, including profiling and registration with the relevant business teams
**Skills**
- Setting up marketing automation campaigns
- Communications planning & strategy
- Campaign Segmentation
- Marketing Campaign Management
- Lead generation /Digital revenue campaigns / acquisition, nurture, conversion and retention campaigns
- Automation
- Data Analytics: analysis, reporting
**Experience**
- Experience of Eloqua (or similar marketing automation tools)
- Understanding of data segmentation and importance of DPA regulations, etc.
- Strong problem-solving skills and interest in technology
- Good interpersonal skills, team player, thrive in fast pace, deadline driven environment
- Organised, attention to detail and ability to be self-directed
- Experience using Salesforce will also be an advantage
**They provide**
- Excellent working hours (35 h/week: Monday - Thursday 8.30 am to 4.45 pm incl. 1 hr lunch, 8.30 am to 4 pm on Fridays incl. 1.5 hr lunch)
- 25 days of annual leave (plus Christmas closure days in addition to the holiday entitlement)
- Pension
- Life insurance
- Private medical cover
- Season ticket loan
- Gym discount
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