Marketing and Social Media Executive

3 weeks ago

Glasgow, United Kingdom Pacific Care Full time

TITLE: Marketing and Social Media Executive

SALARY: £25 - 30 K pro-rata depending on experience

Up to 2K Bonus per annum

HOURS: 24 hours per week / 3 days per week

BASED Charles Street, Glasgow

Pacific Care Limited are a family run Care Home Group looking for a dynamic Marketing and Social Media Executive to join our Glasgow based Head Office team on a part time, permanent basis. We have 5 Care Homes and a dedicated Day Care Service working across Greater Glasgow and Clyde (Kirkintilloch and Renfrewshire).

Our primary focus is to deliver high quality excellent care to our residents, and this is at the heart of everything we do at Pacific Care. As part of the ongoing marketing investment, an exciting and rare opportunity within our Head Office team has arisen for a pro-active, ambitious, and highly conscientious marketing & social media coordinator.

At Pacific Care, genuine care, compassion and respecting resident individuality is key to our delivery of care. We strive to consistently deliver the highest level of personalised professional care available as our consistently high Care Inspectorate grades illustrate. As such we are looking for someone who understands the nature of the market, whilst seeking to expand the market that we serve and is as passionate about delivering high quality care as we are. We are not looking for someone to simply manage our social media, this is a role that requires an understanding of the sector and the resources required to market them. Whilst in depth health and social care knowledge is not essential, the role will require an ability to understand the drivers and influencers behind the industry. Support and training on the job can be provided where required.

You will have a digital marketing/social media background and will hold a relevant degree or similar qualification with at least 3 years’ experience working as part of an in-house marketing team or agency. You will stay up to date on social media and website developments, tools, trends, and technologies and understand design, photo/videography, and artwork.

In return we will offer a competitive renumeration package with benefits, bonus, company pension, on-site parking, and genuine career development.

JOB ROLE:

- To lead in developing our marketing strategy and delivery of our marketing goals.
- To be responsible for the marketing activities for the Group from idea generation to implementation and review.
- To maintain our social media presence across all digital channels including capturing engaging content and videos.
- To measure and report on the performance of all digital marketing campaigns.
- To capture and create each care home's Mailchimp E-alert monthly.

SKILLS, KNOWLEDGE & QUALIFICATIONS

Required:

- Degree level education and / or equivalent work experience.
- Demonstrable track record of achievements including developing and delivering successful marketing plans, managing multiple projects and managing workloads at times under pressure.
- An understanding of all areas of marketing and some knowledge in marketing the Nursing and Residential Care Sector may be advantageous.
- Creative content and excellent copywriting skills with strong attention to detail.
- Experience in drafting and proof-reading copy/communications.
- Ability to work independently and lead strategy.
- Excellent communication skills.
- Strong command of written and verbal English.
- Strong analytical skills and data-driven thinking.
- Confidence in dealing with people at all levels.
- Strong working knowledge of Microsoft Windows: MS Word, MS Excel or Mac Equivalent, Wordpress and mailchimp or equivalent.
- The ability to be flexible.
- Able to demonstrate an understanding of the aging population and challenges experienced.
- Satisfactory PVG Record Check.
- Clean driving license and have access to a suitable car for business use.

Desired:

- A strong background of marketing Nursing and Residential Care Sector and these types of services are desirable but not essential.
- Experience with event organisation.
- Experience using the Adobe Creative Suite (InDesign, Illustrator, Photoshop) is desirable but not essential.

MAIN ROLE RESPONSIBILITIES
- Develop brand consistent marketing strategy and campaigns for each care home in the company and for the group overall using digital, print and offline channels.
- Act as a ‘brand guardian’ ensuring consistency across all internal and external communications.
- Plan and execute all digital and print marketing.
- Maximise coverage of the company care homes and day care, and its work to generate enquiries and good occupancy levels with an emphasis on the proportion of private clients.
- Follow up on approved marketing and advertising opportunities, negotiating cost, proof reading and working to copy deadlines.
- Create professional marketing materials (e.g., leaflet, banners etc) to a high standard, with clear, well written and accurate use of the English language, including conte

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