Senior Product Analyst
4 days ago
You will have a passion for digital analytics, numbers and customer insight and be instrumental in providing the business with intelligence and expert recommendations on which to form key business decisions and help us deliver an effective strategy.
Working across a number of exciting digital products within web and mobile, you will make use of Google Analytics 360, Looker, Adobe Target and numerous other platforms to drive customer insight and intelligence. You will also be responsible for identifyingways in which we can improve our analytical capabilities to better inform product development and customer satisfaction. Further, you will have a key role in ensuring that optimisation is at the heart of everything that we do, by taking a leading role in theCRO programme.
The role will be varied and will require you to have a real enthusiasm for all things digital and a passion to improve our customer experience. If you're interested in solving problems instead of simply presenting data, prefer to translate statistics intostories, turn research into meaningful insights, then this is the role for you. You will also be responsible for senior stakeholder management, with the ability to drive real change across the business.
**What you’ll do**
- Lead a team of Product Analysts to produce product insights that will deliver real change for our customers
- Be the go-to person for all things Product Analytics, working alongside the product and engineering teams, to ensure a robust service of analytics is available to all stakeholders
- Work with B2B product owners on a daily basis and other stakeholders to define the product strategy and roadmaps, aligning work to reflect this direction
- Interrogate digital customer behaviour to understand how customers are interacting with our products, and to articulate what customers want now and in the future to improve our product offering
- Development of data visualisation and KPI dashboards that reflect best ways to simplify data to various audiences
- Drive forward the Optimisation, by defining numerous A/B and multivariate tests, monitoring the results to ensure statistical significance.
- Help grow and drive CRO roadmap to improve conversion rate and customer experience across the various sites and journeys
- Report on key B2B metrics, analysing and interpreting trends to make strategic recommendations for innovation
- Research new analytical techniques, implementing this across the team to ensure they are developing new techniques to interrogate our data
**What you’ll need**
- Experience working directly with a Product Management team
- A passion for problem solving and critical thinking
- A passion for leading and management, with previous experience of line management
- Strong background in commercial; competitor; statistical analysis within the digital space
- Excellent communication, collaboration, with an ability to take a lead role on projects
- Experience in an optimisation platform, both implementation and results interpretation
- Experience with session replay/heat mapping tools such as Hotjar/Decibel Insights.
- Proficient in SQL and R/Python, with demonstrable experience
- Proven experience in a market leading visualisation tool (i.e. Tableau, Looker)
- Proven experience in a market leading web analytics tool (i.e. Google Analytics, Adobe Analytics)
**Benefits**
- Flexible working as standard (including remote working options and flexible working hours)
- 10% weekly personal development time
Regular hack
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