Senior Content Writer

3 months ago

Oldham, United Kingdom Online4Baby Full time

**Senior Content Writer**

After experiencing remarkable expansion in the last two years, we are now gearing up for an exhilarating chapter of growth. We are on the hunt for a seasoned and self-driven Content Writer to become a vital part of our dynamic marketing team, contributing to establishing our presence as a trusted authority in the baby and nursery space.

As the Senior Content Writer, your role will include crafting compelling written content and overseeing the performance of a brand new content domain. You will play a crucial role in bringing our unique tone of voice to life, ensuring a consistent and engaging experience across all customer interactions. Reporting directly to the Marketing Manager, this position will also involve close collaboration with other teams to stay abreast of trends and create responsive content. Join us on this exciting journey of development

**Salary/Working Hours**
- Get ready for a full-time, permanent, office-based adventure While we totally get the need for flexibility where possible, there is nothing like having our fantastic team in the office to spark creativity, bounce around ideas, boost team spirit and meet those business needs.
- Unleash your potential during our work hours: 8:30am to 5:00pm from Monday to Thursday and 8:30am to 4:30pm on Fridays
- We offer a competitive salary ranging from £35k to £40k dependent on your experience (DOE) and look forward to exploring and discussing this with you during the interview process.

**Objectives**
- **Grow Online4baby’s Credibility**: Enhance our reputation in the baby and nursery space by producing authoritative and engaging content.
- **Launch and Manage New Content Hub**: Play a key role in launching a hub offering expert help and advice, overseeing the content plan from initial planning to final delivery.
- **Optimise for SEO**: Develop content with a robust understanding of SEO principles to ensure high visibility and search ranking, driving incremental traffic for core categories and product.

**Role Responsibilities**
- Developing and executing a comprehensive content strategy aligned with our brand values and objectives, using keyword research to highlight opportunities. Collaborating with industry experts to create credible and informative content.
- Producing a wide range of content types including articles, blog posts, guides, and how-to's focused on baby and early years care, using SEO tools and strategies to optimise content and increase organic reach. Regularly analysing content performance metrics and adjusting strategies accordingly.
- Turning your hand to different kinds of copy, from snappy microcopy for a new product, or a 1,000-word guide. Versatility is therefore essential as you will support multiple outputs across the team.
- Managing the content calendar, ensuring timely publication of high-quality material via our PIM (Contentful). Utilising automation tools for efficient content management and distribution.
- Proactively identifying content opportunities and independently initiate projects, taking ownership from conception to execution without the need for constant guidance.
- Demonstrating the ability to effectively prioritise and manage a diverse workload, balancing various projects with mínimal oversight.
- Carrying out rigorous self-editing and quality control processes to ensure the highest standard of content accuracy and consistency, acting as the final checkpoint before publication.

**Experience & Skills**
- Highly creative with exceptional grammar and spelling, with top-level proofreading skills.
- Experience being responsible for the creation of the content calendar, managing stakeholder expectations to a senior level, and delivering projects on time.
- Experience with content management systems and automation tools (advantageous if this includes Contentful).
- Ability to work independently and manage multiple projects simultaneously.
- Excellent judge of audience and tone, with ability to craft content across multiple touchpoints for different purposes.
- Strong research skills and attention to detail.
- Experience working with tools for keyword research, including SEMRush or Google Keyword Planner, is essential.
- Bachelor's degree in Marketing, English, Journalism, or related field is preferred.
- Experience in the baby and nursery industry is also preferred.

**Who Are We?**

A dedicated e-commerce retailer, specialising in an extensive selection of nursery products and boasting over 30 years of industry expertise. Having delighted over 1 million customers, we maintain an exceptional service record, reflected in our "Excellent" TrustPilot ratings. Our commitment lies in offering top-quality baby products at the most competitive prices. As recipients of various awards, we proudly feature an extensive inventory of products from renowned brands such as Joie, Mamas & Papas, Cybex, Puggle, Chicco, and Ickle Bubba, among others.

**Why Work Here?**

Our team has undergone

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