Brand Strategist

**Job Ad: Brand Strategist at Gem Branding**

**Company Overview**:
Gem Branding is a leading brand management consultancy based in Stafford, dedicated to helping businesses elevate their brand presence and maximise their impact in the market. With a team of creative minds and strategic thinkers, we specialise in crafting bespoke branding solutions that resonate with audiences and drive long-term success.

**Position: Brand Strategist**
**Location**: Stafford, UK

**About the Role**:
Gem Branding is seeking a dynamic and experienced Brand Strategist to join our innovative team. As a Brand Strategist, you will play a pivotal role in shaping the direction of our clients' brands, developing comprehensive strategies, and implementing initiatives to enhance brand visibility and market positioning.

**Responsibilities**:

- Collaborate with clients to understand their business objectives, target audience, and competitive landscape.
- Conduct thorough market research and analysis to identify opportunities and challenges within the industry.
- Develop cohesive brand strategies that align with our client's goals and resonate with their target audience.
- Create brand guidelines, messaging frameworks, and visual identity systems to ensure brand consistency across all channels.
- Lead brainstorming sessions and workshops to generate creative ideas and innovative solutions.
- Collaborate with cross-functional teams including design, marketing, and communications to execute branding initiatives.
- Monitor and analyse the performance of branding campaigns, providing insights and recommendations for optimisation.
- Stay updated on industry trends and best practices in branding and marketing.

**Requirements**:

- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience (3 years) working in brand strategy, brand management, or a related role.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
- Creative thinking and problem-solving skills, with a keen eye for detail.
- Ability to thrive in a fast-paced, deadline-driven environment.
- Proficiency in branding tools and software is a plus.

**Why Join Gem Branding?**
- Opportunity to work with a diverse portfolio of clients across various industries.
- Collaborative and supportive team environment that fosters creativity and innovation.
- Professional development opportunities and room for growth within the company.
- Competitive salary and benefits package.

**Job Types**: Full-time, Permanent

**Salary**: £40,000.00-£55,000.00 per year

**Benefits**:

- Company pension
- Employee discount

Schedule:

- Day shift
- Monday to Friday
- Weekend availability

Supplemental pay types:

- Loyalty bonus
- Signing bonus
- Yearly bonus

**Experience**:

- Brand Management: 3 years (required)

Work authorisation:

- United Kingdom (required)

Work Location: In person