Video Producer

This role reports directly to the Multimedia Content Officer. Its main purpose is to
develop engaging and informative video content for use on the University’s
external-facing website and a variety of digital and social media channels including
online events working with a number of stakeholders.

**Key Responsibilities**
**and Accountabilities**:

- Produce and edit film content using industry-standard digital video, audio,

lighting equipment, and software.
- Work across the University with internal stakeholders, to understand their

need for online video content by taking briefs and proposing and
visualising creative film making solutions.
- Maintain a video schedule ensuring appropriate prioritisation in line with

the marketing strategy
- Produce videos and edit materials for online events
- Film and edit webcasts
- Responsible for scheduling, directing, location setting, lighting, sound and

editing video web content for use on a variety of promotional digital
channels.

to include within video content and ensuring appropriate legal documents
are in place e.g. waivers.
- Work with the Digital Content Manager and team to proactively identify

organisational video content requirements.
- Participate in integrated campaign meetings offering expertise on video

solutions for marketing purposes
- Play an active role in shaping the requirements, creating and editing videos

required for online events such as open days
- Ensure video shoot locations have proper consent and risk assessments
- Work directly with faculties to understand how to translate their offer to

video which can be showcased effectively for marketing purposes
- Maximise the impact of video content online via Social Media, search engine

optimisation and other appropriate channels.
- Work on the growth of the University’s video podcast
- Analysing and evaluating the success of video content and using this to

influence future work working alongside the Digital Marketing Officer
- Support the Digital Content team by assisting with the shared mailbox

requests and website amends where required.
- Undertake and support staff development as appropriate
- All staff across the Service are required to be flexible to support the focus

on student recruitment

**Special**
**Circumstances**:
Occasional UK travel, unsociable hours and weekend work may be required.

University of Sunderland
**Role Profile**
Part 2

**Part 2A: Essential and Desirable Criteria**

**_Essential_**
**Qualifications and Professional Memberships**:

- Educated to Degree or equivalent, or possess significant relevant

professional experience within a similar role.
***

**Knowledge and Experience**:
**Experience:
- Demonstrable experience of producing effective promotional videos
- Proven ability to verbally communicate efficiently and effectively with a
- wide variety of stakeholders, manage and incorporate feedback- Ability to use own initiative and problem-solve
- Ability to work on multiple projects and manage own workload effectively

**Key Knowledge and Expertise:
- Expertise in using the following software: Premier Pro, After Effects,

Audition
- Expertise in using industry-standard digital video, audio, and lighting

equipment
- Ability to trouble-shoot and resolve any technical issues with kit or

software
- Good knowledge of video marketing best practice

**_Desirable _**

**Knowledge and Experience**:
**Experience:
**- Experience of advising clients on video marketing best practice
- Experience of taking still photographs
- Demonstrable experience of directing the work of other video content
- producers- Experience of uploading and promoting video content on social media

platforms

**Key Knowledge and Expertise:
- Demonstrable knowledge of image manipulation software

**Part 2B: Key Competencies**
**Competencies are**
**assessed at the**
**interview/selection**
**testing stage
**Service Delivery**
- Adapts services and systems to meet customers’ needs and identifies ways

of improving standards
- Learns from complaints and takes action to resolve them
- Collates feedback and views from customers and keeps up-to-date with

market trends to inform service development and make changes
- Actively promotes services

**Communication**
- Delivery methods are chosen and tailored to aid understanding and meet

the needs of others
- Takes action to correct any misunderstandings or mistakes
- Checks on recipient’s understanding and takes action to remedy any

miscommunications
- Adapts style in response to feedback
- Anticipates the others’ needs for information
- Adjusts the level of content to suit audiences with varying levels of

understanding and ability
- Provides information in a suitable format so that the others’ needs are

met
- Uses a range of different formats, chosen to the diverse needs and

ensure understanding
**Knowledge & Experience**
- Applies knowledge and experience
- Shares learning and experience with others
- Engages in updating and trainin