Power Tools Marketing Executive Intern

3 weeks ago

Denham, United Kingdom Bosch Group Full time

Company Description

Bosch Power Tools is offering multiple roles in the marketing space for undergraduate students. The Power Tools Division of the Bosch Group is the world market leader for power tools and power tool accessories. With arms that stretch across the Professional line and the Home and Garden line of tools, Power Tools at Bosch have an immense portfolio of products for all types of users.

At Bosch, we care. For you, our business, and our environment. Our mission is based on several central values, which shape our corporate culture, ranging from a focus on the future to cultural diversity and sustainability. Our promise to our associates is rock-solid: we grow together, we enjoy our work, and we inspire each other.

The Bosch Group has a presence in various business sectors: Mobility Solutions, Consumer Goods, Energy, Building and Industrial Technology. Bosch Power Tools offer products for different skillsets from trade to DIY. We are innovation leaders and customer-focused, shaping change and achieving excellence.

We have various roles for current undergraduate students who are required to undertake a 12-month placement, offering exciting, highly varied and rewarding opportunities to gain a deeper insight into different working fields during your studies. Ranging from retail marketing to digital marketing and to data analytics, there are many opportunities for you to learn and grow with Bosch Power Tools.

**Job Description**:
**Digital Marketing Role Responsibilities**
- Create engaging and informative content for social media pages using Adobe Photoshop, Premier Pro and Canva.
- Using film and photography skills for creating content of Bosch live streams, editing social media posts, reels, and stories etc.
- Creating publications for digital and print assets, ensuring copywrite standards are upheld.
- Communications for partnership co-ordination.
- Influencer relations, ensuring content is aligned with brand messaging and using data entry software (SAP) to send products to influencers as samples.
- Budget control - raising purchase orders and tracking expenditure.
- Social media channel management activities, such as response and reporting, across channels including Instagram, Facebook, YouTube etc.
- Project and Campaign management - creating monthly content calendars and scheduling posts.

**Marketing Executive Role Responsibilities**
- Creation of Point of Sale and digital assets, including liaison with creative agencies to design, produce and implement campaign and promotional material in line with brand guidelines.
- Work to upload new product listings and update current listings on retailer websites augmenting images, videos and written content to maximise user engagement and conversion.
- Data Entry using Microsoft Excel, SAP software and Microsoft Power BI. Running sales reports to share with Key Account Managers and prepare forecasts. Creating data files to organise data for customers and account managers. Competitor Landscape analysis run on Microsoft Excel to monitor trends in the market and shift pricing strategy.
- Responsibility for sending marketing samples, raising purchase orders, and tracking marketing expenditure against allocated budgets.
- Organising, researching, and coordinating trade events. Representing Bosch at 3rd party events, showcasing excellent product knowledge and expertise.
- Engage with user, using excellent customer service to answer questions regarding Bosch products.
- Creation of internal communications and reporting for internal stakeholders and senior management.
- Becoming product experts and support new product launches and maintaining current product portfolio.
- Organise and project manage Customer and User events, ensuring brand messaging is consistent whilst creating an engaging event presence within budget.

**Marketing Communications Role Responsibilities**
- Supporting the management and implementation of marketing communications activities and campaigns through excellent command of the English language and the ability to take complex technical copy and converting into language our customers understand.
- Printed and digital communication materials: Project leader for creation and production of regular dealer and user publications, directing colleagues to provide content according to required standards and deadlines whilst managing all resources (people, money, time) to deliver high quality output on time and on budget.
- Communications budget: Be an expert in the procurement process when raising purchase orders to suppliers for marketing activities, offer guidance to colleagues and peers to ensure high standards of accuracy, liaising with central purchasing teams and precisely tracking all costs against projects.
- Bosch brand quality in online retailers: Evaluate and audit key online retailers’ channels to ensure Bosch campaign and communication assets are represented according to our needs and against defined criteria, document finding

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