PPC Specialist

2 months ago

Manchester, United Kingdom Alexander Clifford Full time

**Office based part-time position (Starting on 3 days with the view of potential progression to a full-time employment)**

**Responsibilities**:
**Develop and Implement PPC Strategies**:

- Conduct in-depth keyword research to identify high-impact and relevant keywords based on our industry and services.
- Create and execute comprehensive PPC strategies across various platforms, such as Google Ads, Bing Ads, Facebook Ads, and other relevant channels.
- Set clear campaign objectives, budgets, and timelines to align with business goals and Key Performance Indicators (KPIs).

**Campaign Management and Optimisation**:

- Create, monitor, and optimise PPC campaigns to ensure maximum Return on Investment (ROI) and conversions.
- Continuously analyse campaign performance, identifying areas for improvement, and making data-driven adjustments.
- Identifying relevant and high-performing keywords, negative keywords, and long-tail keywords to enhance campaign targeting.
- A/B test ad copies, landing pages, and targeting parameters to improve Click-through Rates (CTR) and conversion rates.

**Ad Copy Creation**:

- Craft compelling and relevant ad copy that aligns with campaign objectives, adheres to best practices, and attracts the target audience to increase CTR and conversion rates.

**Budget Management**:

- Monitor daily campaign budgets, bids, and spend to ensure campaigns are effectively utilising allocated resources and maximising Return on Investment (ROI).
- Manage bids and budgets effectively to maintain a cost-effective approach.

**Performance Reporting and Analysis**:

- Generate regular performance reports detailing campaign insights, key metrics, and actionable recommendations.
- Use analytical tools and data analysis to understand customer behaviour and identify opportunities for campaign enhancement.
- Provide insights and recommendations to marketing and management teams based on campaign performance.

**Stay Updated with Industry Trends**:

- Keep abreast of the latest trends, updates, and best practices in the PPC advertising landscape.
- Suggest innovative strategies and techniques to maintain a competitive advantage.

**Collaborate with Cross-functional Teams**:

- Work closely with the content, design, and digital marketing team to integrate paid campaigns efforts to achieve overall departmental goals.

**Preferred requirements**:

- Degree in Marketing, Business, or a related field is preferred.
- At least 3-5 years of proven experience as a PPC Specialist or in a similar role, managing PPC campaigns across platforms like Google, Bing, and social media channels.
- Proficiency in using PPC tools and platforms, such as Google Ads, Google Analytics, Google Tag Manager, and Facebook Ads Manager etc.
- In-depth knowledge of keyword research, bid management, and audience targeting techniques.
- Familiarity with retargeting/remarketing techniques and the ability to utilise CRM.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Familiarity with A/B testing methodologies and Conversion Rate Optimisation (CRO) techniques.
- Excellent communication skills and the ability to present complex information in a clear and concise manner.
- Result-oriented mindset with a focus on achieving measurable objectives and KPIs.
- Ability to work independently and meet deadlines.
- A portfolio of successful paid campaigns is highly desirable.
- Professional certification in Google Ads will be a plus.

If you are a result-oriented PPC specialist with a knack for crafting compelling ad copy and the expertise to manage paid campaigns on different online platforms, we want to hear from you.

We cherish and embrace diversity, ensuring that you will be treated with respect, supported, and empowered to flourish. Your distinctive contributions will be highly valued as we foster a vibrant and inclusive work culture.

**Salary**:Starting at £13,200 for 3 days per week, with reviews every 3-6 months, aiming towards potential progression to full-time employment and regular salary evaluations.

**Job Types**: Part-time, Permanent
Part-time hours: 19.5 per week

**Salary**: From £13,200.00 per year

**Benefits**:

- Casual dress
- Company events

Schedule:

- No weekends

Supplemental pay types:

- Bonus scheme
- Performance bonus

Ability to commute/relocate:

- Manchester: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- PPC Campaign Management: 3 years (required)
- Google Ads: 3 years (required)
- Paid Social: 1 year (preferred)
- Social Media Management: 1 year (preferred)

Work Location: In person

Reference ID: PPCSpecialist01

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