Digital Marketing Coordinator

5 days ago

Leeds, United Kingdom Hyde Park Picture House Full time

**Digital Marketing Coordinator**

**Our organisation**

The Hyde Park Picture House is part of Leeds Heritage Theatres Ltd. (LHT). LHT is a registered charity encompassing three historic venues: The Hyde Park Picture House, Leeds Grand

Theatre and City Varieties Music Hall.

With a focus on cultural cinema, the Hyde Park Picture House team aims to grow audiences and foster meaningful engagement with film, in an environment which is safe, inclusive, and sustainable for staff, external partners and audiences alike.

The Digital Marketing Coordinator will be joining a small marketing team at the Hyde Park

Picture House, primarily working at the cinema, complimented by strategically led off-site activity.

**Purpose of job**

The new role of Digital Marketing Coordinator has been created to help the Picture House grow audiences and drive greater levels of engagement with the cinema’s public programme and online activity. They will need to represent the cinema passionately and authentically across all its digital channels, helping to relaunch the Picture House this winter, following the competition of a major redevelopment project.

The Digital Marketing Coordinator will work closely with the Picture House’s Marketing &
Communications Manager, as well as the cinema’s Operations & Programme Manager,

Creative Engagement Officer, Young Audiences Officer and Head of Cinema.
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- **Main responsibilities**
- To manage the cinema’s new website, including writing and uploading film and events listings, updating venue and accessibility pages and writing and coordinating content for the website’s new ’journal’ blog pages.
- To help plan, write and schedule posts across all the cinema’s social media channels including Instagram, Twitter, Facebook and Tiktok. This includes running paid ads, as well as setting up a new Letterboxd account.
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- **Nature and scope of role**

In May 2021 the Picture House began work on a major redevelopment project to restore, revitalise and expand its building, to better serve the audiences of Leeds. This January the cinema is due to reopen, welcoming more visitors through its doors than ever before thanks to big improvements in access, alongside the creation of brand-new facilities including a second screen in the basement, an expanded foyer and a new café/bar area.

The Digital Marketing Coordinator will be joining the cinema at a crucial and exciting time, not only supporting on the delivery of a reopening campaign this autumn, but also helping achieve the cinema’s audience development goals by growing audience numbers for films and events in the months and years ahead.

This new role will be starting just as a major rebrand of the cinema is being completed. The

Digital Marketing Coordinator will be responsible for implementing the use of the cinema’s new brand assets and ensuring the cinema’s marketing output is coherent and consistent with the organisation’s new brand guidelines.

Alongside the main responsibilities listed above, the role of Digital Marketing Coordinator will also be required to undertake a variety of other tasks including:

- To work closely with the Marketing & Communications Manager to plan and deliver marketing campaigns for specific seasons and key periods in the cinema calendar including Freshers’, Christmas and the Oscars/Baftas awards-season.
- To support the cinema’s programming team with identifying and delivering targeted marketing activity.
- To help work with the cinema’s digital volunteers, and external freelancers, to create photo and video content for use on the cinema’s website and social media channels.
- To help shape and deliver the cinema’s audience development strategy.
- To update cinema-related content on the LHT website, and support LHT’s

Communications Manager with producing content for internal communication bulletins.
- To be one of the cinema’s brand guardians, ensuring that the new brand guidelines and templates produced by agency Rabbithole are used correctly across the entire organisation.
- To support with the management of new digital screens throughout the building, including updating content and scheduling messaging at specific times.
- To work closely with the Operations & Programme Manager, and Marketing &
Communications Manager on the promotion, management and growth of the cinema’s new membership scheme.

**About you**

You will be passionate about film and eager to work with us to find ways of making the cinema more inclusive and welcoming.

You will be keen to grow your knowledge of the cultural sector in Leeds and beyond, and work proactively to grow and engage with both new and existing audiences.

You will be keen to join a small but growing and passionate team, at an excitin

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