Programmatic Specialist

2 weeks ago

London, United Kingdom Salt Search Full time

**Programmatic/ Display Specialist**

**Hybrid/ London**

**£45k Salary**

The company

This Advertising agency have a primary focus with media, marketing and technology which have allowed them to create unique digital experiences for their growing client base. They have accumulated success with huge brands such as new balance, VOXI and Googleand are continuing to grow.

The role

This role includes building display campaign strategies and developing media plans in response to client briefs in conjunction with the Programmatic Trading Director and Senior Programmatic Trader. You will own and be responsible for the performance of yourclient's media campaigns from planning through to optimisation, reconciliation, and post-campaign analysis. Within your responsibilities of managing media, you own all account outputs relating to planning, trafficking, implementation, deployment and reportingof client campaigns.

Key skills/ responsibilities
- Responsible to develop innovative and data-led media plans that are geared towards achieving client business goals
- Conduct historical campaign performance analysis to make informed decisions with support from the rest of the Display team
- Responsible for performance of your campaigns by analysing performance periodically
- Campaign project management from planning to delivering on PCA
- Attend weekly client calls and meetings to discuss campaign performance and make decisions
- 2-3 years in active display media planning and campaign management experience managing client budgets. **Performance-focused campaign experience is a must**:

- DCM and DV360 experience is essential
- Experience with both programmatic and performance campaigns and having worked toward CPA and ROAS targets as well as brand metrics

If this role sounds like it could be a good fit for you, get in touch for further details

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