Email Marketing Specialist
3 weeks ago
Responsible for supporting b2b demand generation channels
- Well regarded business, expanding rapidly
- Opportunity to join a dynamic sales team
- Hybrid, will suit an individual looking to expand into demand generation/performance marketing
- Maintain and manage customer and prospect data in CRM systems
- Provide a clear view of our campaigns to key stakeholders through relevant reporting
- Responsible for ensuring all branding and content for templates is updated in a timely manner
- Ensure brand consistency in collateral and marketing communications
- Support in the creation and running of marketing activities and events
Summary:
- Manage and track the stages of our primary sources of leads
- 1x Lead generation exec
- 1x Business Development Exec
- Inbound leads via Website, SEO, PPC & Social Media
- Re-engagement of previously lost opportunities/customers
- Create, implement and maintain customer communications and marketing automation programmes
- Contribute to and support the overall marketing communications strategy
- Assist with data hygiene, system maintenance and lead management
- Monitor program performance and develop necessary reports/reporting structure
- Participate in cross-functional digital marketing projects that include Marketing Automation
- Assist in list management (Data List and imports)
- Participate in strategy, customer journey design and content development for new campaigns
**Experience**:
- A planning mind-set and exceptional attention to detail
- Strong strategic, analytical, organizational and personal sales skills
- Eye for accuracy: Deliver work of a consistently high standard, which is meticulously checked
- Excellent commercial awareness.
- An ability to work in a dynamic and fast paced environment, enjoying the challenge of managing multiple projects simultaneously, working under pressure and to tight deadlines
What’s in it for you?
- Hybrid working with excellent opportunity to develop professionally
- Being part of a culture rich organisation with significant opportunity for growth
- Shape and influence the customer message across a number of sectors
Next steps
If this sounds like you, please send your CV to us today
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