SEO Executive

As one of the largest automotive retail groups in the UK, Vertu Motors is proud to represent 30 of the World's most popular vehicle manufacturers from 190 sites nationwide. Our three main brands include Bristol Street Motors, Macklin Motors and Vertu Motors. Due to our continued growth and success, we are looking for a SEO Executive to join our fantastic team.

If you are keen to progress your career with an ambitious and evolving business - this could be the opportunity for you.

The key focus of this role will be:

- Delivery of the SEO strategy across our main sites (Bristol Street Motors, Vertu Motors, Macklin Motors) and ancillary properties (including Vans Direct, Powerbulbs & The Taxi Centre)
- Monitoring and managing SEO performance, working towards ambitious visibility growth targets
- Maximising all SEO opportunities to achieve best in class results
- Reporting on SEO KPIs and business objectives

Main Tasks will include:

- Carrying out technical audits to ensure foundational and on-page best practice is maintained
- Building out the keywords which meet the customers journeys to ensure the users are served the right content for their needs
- Implement changes in our proprietary CMS with basic HTML skills
- Managing internal links and navigation
- Collaborate on the content strategy to maximise SEO opportunities
- Local search and Google My Business management (including Bing, Apple Maps and other services)
- Work with our agencies to manage and deliver successful outreach campaigns

To be considered for this role we are looking for you to have:

- Hands on SEO experience
- Proven stakeholder management skills, with the ability to work closely with Product, PR, Content and Paid Marketing teams
- Clear and confident communication skills
- Experience in building out keyword research which match the buyer's journey
- Experience in working with external agencies
- Keen eye for detail and pro-active approach to problem solving

Beneficial skills and experience in the following toolsets are desired but not essential:

- SEMRush
- Screaming Frog
- Google Analytics
- Google Search Console
- Microsoft Excel

We are proud to be the Motor Retailer who invests more in our colleague's personal development than any other, so if you are successful, you can look forward to on-going training opportunities that provide you with the right career path, career progression and a range of benefits you would expect from an employer of choice which includes:

- 25 days holiday rising with length of service plus bank holidays
- Access to our online rewards platform giving you cash back and discounts for multiple retailers
- Preferential Service Rates
- Colleague Purchase Scheme
- Share Incentive Scheme
- Pension
- Enhanced Maternity & Paternity