Senior Planner

3 weeks ago

London, United Kingdom Leo Burnett Full time

**Company Description**:
We believe in the power of populist creativity to help brands grow, and have done so for some of the world’s most iconic brands including McDonald’s & Kellogg’s.

We also believe in the power of a strong culture that puts people and creativity at the heart of everything we do. Our guiding principles are simple: be open, be generous, be curious. We pride ourselves on a genuinely friendly and informal style where everyone’s invited.

The happiest people and most exciting places are also the most creative in our industry, and Leo Burnett has both of these, alongside a real passion for great ideas. Together, this makes it an outstanding agency for people to ply their craft.

Leo Burnett London has won a lot of awards - we regularly sit at the top of the tables for creative awards both in the UK and globally. We are a truly integrated creative agency and strongly believe that a great idea can live anywhere.

**What You’ll Be Doing**:
We’re looking for a Senior Planner to join our team at Leo Burnett.

This will mean contributing strategies to our TUI & McDonald’s account. You’ll have the mentorship & support of one of our star Planning Partners, as well as direct access to our Head of Planning and CSO.

Specifically, we’ll need your help with:

- Owning smaller campaigns and contributing brilliant insights and strategies to bigger campaigns.
- Synthesising a breadth of data & insight resources.
- Developing strong team partnerships, to ensure your influence is felt throughout the process.
- Developing trust with the creative department, by reliably providing insight, inspiration and guidance.
- Developing client relationships, to ensure your output and guidance is listened to and depend on.
- Assisting on other accounts in need of your talents.

**What Skills We’re After**:
**Creative**
- The skills to develop simple, inspiring strategies and briefs that can lead to outstanding creative
- The ability to confidently guide a campaign from client briefing to creative production
- A finally honed ability to spot great creative potential
- Strong creative collaboration skills
- The ability to write clear and compelling strategic or creative presentation decks

**Culture**
- A well-practiced ability to spot a revelatory and inspiring cultural or customer insight
- The ability to use common research tools
- The ability to synthesise complex cultural, customer and commercial information into simple, clear and rigorous stories
- Strong general cultural awareness

**Commercial**
- Strong understanding of basic creative effectiveness principles
- A well-practiced ability to break down tasks into clear commercial, marketing and communications objectives
- The ability to set and track KPIs
- The ability to construct a competitive review
- Specific category experience not necessary

**Client**
- Excellent interpersonal skills, with the appetite to partner closely with agency team and clients

**Qualifications**:
**What Qualities and Behaviours We’re Looking For**
- Proven agency Planning experience
- On a mission to make big, brilliant and inspiring creative work that everyone knows about
- An energetic self-starter, able to proactively drive projects forward

**Additional Information**:
Diversity and inclusion are a core part of our DNA at Leo Burnett. We’re committed to building an inclusive culture that encourages, celebrates, and supports our wonderfully diverse employee group irrelevant of their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion fuel our creativity and innovation, it enables us to be closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work.

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