Media Effectiveness Consultant
3 weeks ago
**Description**:
Media Effectiveness Consultant (A/B Testing)
Berkshire/Hybrid - 1 to 2 days per month in office
Salary Negotiable to £55,000 DoE plus car allowance £5,500 & bonus
Reference J12672
Please not this employer cannot offer visa sponsorship
Main Responsibilities:
- Part of the team responsible for set-up and implementation of A/B test studies with your core responsibilities focussing on analysis and delivery.
- Supporting projects from sign off through to the delivery of reports and results, working closely with the Lift Analytics consultant, commercial team and offshore modelling team.
- Work with commercial consultants and analytics consultants.
- Liaise with media agencies and media owners to collect the data for studies
- Quality checking study outputs and providing feedback to the modelling team
Skills, Experience and Attitude:
- Previous relevant experience and preferably with data analysis or data management background
- Good knowledge of Media channels and how advertising works - Digital knowledge
- Knowledge of different types of analytical principles such as A/B Testing, Multi-Touch attribution and Marketing Mix. Experience in A/B Testing and digital media
- Must have strong analytical skills with an aptitude for accurately managing and interpreting data.
- Highly proficient in MS Office (specifically Excel and PPT).
- Good presentation skills
Datatech is one of the UK's leading recruitment agencies in the field of analytics and host of the critically acclaimed event, Women in Data.
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