Senior Content Executive

2 weeks ago

Fareham, United Kingdom Future Fit Training Full time

_This job description comes into effect on [Date TBC - once hired]_

**Title ** Senior Content Executive

Future Fit are the  UK’s most trusted all-encompassing health, fitness and nutrition learning and development organisation.  What sets us apart is that we're one of the longest-running learning & development organisations in the sector, with over 30 active business years behind us. We have our very own team of dedicated in-house curriculum designers, and our executive team are experts in what they do, having been with Future Fit or working at a strategic level across the sector for over 40 years. 

If our ingrained values of Fearless, Impactful and Trusted align with you we could be a perfect fit.

Are you an experience Marketing or Communications professional looking for the opportunity to join a thriving, established team, and to make a lasting, positive impact on our customer experience, brand exposure and media relations?

We are looking to give a proactive, adaptable, and passionate individual the opportunity to play a leading role in the marketing and communications of some of our core brands within the Future Fit Group.

**Role and Responsibilities**:
As the Senior Content Executive, you will be at the helm of our communications and experience function within the Marketing department. Reporting to the Marketing Manager and collaborating with other department leads, your primary focus will be on guiding our press and media strategy, delivering content for a variety of channels, increasing brand exposure, and enhancing engagement.

This role includes the direct line management of team members whom are responsible for the day-to-day delivery of the strategies set out by this role.

A. **Press and Media Management**:

- Develop and manage the core press and media strategy
- Maintain, and grow, a reliable list of press connections
- Create and manage the message and news content schedule
- Monitor uptake, and devise tactics to improve reach

**B. Partnership and Network Management**:

- Own all partnerships, alongside the Marketing & Partnerships Executive
- Develop and manage the core partnership and network strategy
- Own and monitor contractual partnerships
- Devise strategies to collaborate with key business partners on events, content, news and opportunities
- Seek new partnership opportunities to drive business growth and customer experience

**C. Positioning and Messaging**:

- Develop core messaging, and positioning guidance, including USPs to be used and adhered to by the wider team, and business
- Monitor public channels, directories and partner output to ensure the business position and key messages are accurate
- Develop audience-specific style guides, and information packs for use of the wider team

**D. Customer experience and loyalty projects**:

- Lead on projects, alongside team specialists, that relate to customer experience, or our products, such as:

- CRM environment development
- Persona data gathering
- Surveys and scoring
- Content hubs and tools
- Podcasts

**E. Internal Communications**:

- Support the People team within the business where needed with staff engagement and internal communication campaigns

**F. Content**:

- Work in collaboration with the wider team, including digital and brand content to contribute to the wider content strategy.
- Ensure all relevant content is reviewed, approved prior to publication to ensure it meets quality standards.
- Prepare written content as required for a range of channels

**Qualifications and Skills**:

- A strong passion for marketing and a desire to make a difference in the industry.
- Proven experience in executing various marketing activities across different platforms.
- Experience in press and media relationships, and content preparation.
- Confident communicator, able to work with people and groups at all levels.
- Excellent communication and writing skills to create impactful content.
- A collaborative and team-oriented approach to work.
- Solutions-focussed.
- Strong organizational skills to manage multiple tasks effectively.
- A positive attitude and a desire to learn and grow.

**What we offer in return**
- Hybrid working (2-3 days office per week)
- A basic salary of £28,000 per annum
- 33 days annual leave per annum, including bank holidays, increasing with length of service
- The opportunity to earn additional days off by demonstrating our FIT principles
- A ‘just because’ day each year for when you need to unwind and have a bit of ‘me’ time
- A fun and supportive working environment
- A free Totum card giving you discounts on food and fashion, tech and travel, and everything in between
- Friends and family discount on our courses
- Cycle to work scheme
- The opportunity to enrol on a personalised career development plan to help you be the best you can be

**About The Company**

So, what do we do?

Since 1993 Future Fit has supplied the physical activity sector with industry-leading Gym Instructors,

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