Principal, Adtech

London, UK; Hybrid

**The Company**:
Star is a global consultancy that connects strategy, design and engineering services to help companies accelerate product innovation. With over a decade of average 25% annual growth, we’re rapidly expanding our consulting services, geographic footprint and industry expertise. We’re on the cusp of further growth as we become a household name in consulting. The role of Principal, AdTech, will be instrumental in getting us there.

Star works for businesses in a variety of industries, including Automotive & Mobility, HealthTech, FinTech and AdTech. Our clients include BMW Group, SAIC, Lufthansa, Denso, NIO, Panasonic, AppyWay, Zeiss, Walmart, Dolby, and many more.

We support our clients at every step of their digital journey. Through co-creation, we guide them from ideation and concept crafting to full-stack development. We always remain focused on helping our clients win the hearts and minds of their customers.

At Star, we connect strategy, insights, design and engineering into a seamless workflow devised to support our clients every step of the way - no matter how long or complex their journey. We anchor everything we do in clear and compelling endgames, which in turn enable our multidisciplinary teams to create superior solutions and impressive commercial returns for our clients.

Star is truly global. That is why we are the first major consulting company that does not have a headquarters. Instead, we have many front doors, spanning Silicon Valley, Tokyo, London, Munich, Copenhagen, Kyiv, Wroclaw, Medellin, Ho Chi Minh City and other vibrant design, technology and creative nuclei of the world. Our spirited and growing 700+ strong Star Crew takes great pride in working side by side with their trailblazing counterparts at some of the world's most disruptive "unicorn" startups and iconic global brands.

Our passion is to make every great person, every great idea and every great company shine. That's why we're called Star.

**The Opportunity**:
Working directly for the CEO as acting Global Head of AdTech, you are an energetic, empathetic, and sales & execution-oriented Principal who will lead our business development & sales growth in the UK, with a clear focus on revenue generation and associated profitability (with other assignments as may be required and agreed). This is a strategically important role in one of our most important markets and the successful applicant will be a critical contributor to our AdTech revenue and profitability growth. As our new Principal, AdTech, you will focus on acquiring new logos for Star, building the UK client base across the AdTech Vertical and expanding existing AdTech client revenues further.

You will feel passionate about introducing the Star Way - a unique and organic blend of strategy, design, and engineering - to companies that embark on transformational business journeys or complex roadmap implementations, blending a mix of business development and sales orientation, client problem-solving skills and pragmatic, hard-headed sales execution, delivering on clear revenue goals.

You know how to open initial doors that may seem closed and how to build connections with all manner of decision-makers from C-level/executive level downwards, as well as with corporate intrapreneurs. You are well-versed in AdTech market trends and dynamics and have worked with major AdTech clients over a number of years. You are a true challenger of conventions who knows customers’ value drivers and can confidently take control of the customer conversation while offering a unique perspective and recommending solutions to client problems, leading to increased Star revenues.

As a Principal at Star, you will define, create, sell and run (as well as own) initiatives that will expand AdTech revenues, increase margins and add to Star’s market share through our ability to attract, retain, and grow our customers via impactful, high-value-adding offerings.

**Responsibilities**:

- Report to the Global Head of AdTech on all business development, sales and project-related activities, based upon clear business development and sales targets;
- Be a Star leader in client relationship development, client management/business development & sales and become recognised as such by clients in the region for AdTech;
- Lead AdTech sales growth for Star in UK, with a focus on new logo acquisition and growing revenue with existing clients;
- Manage the entire sales cycle from research, identification, qualification to closing deals, overseeing successful delivery, and client satisfaction;
- Take strategic responsibility for identifying and defining a sales plan;
- Identify opportunities, both with existing and with prospective new clients
- Execute the sales plan and close projects with well-funded startups and large enterprises;
- Work closely with our strategy team, our European-based design team, our wider engineering teams and our regulatory consulting team to generate