Demand Generation Manager

6 days ago

London, United Kingdom BMS Performance Ltd Full time

The Role: This Demand Generation Manager is a new position within this growing SaaS business. Reporting to the Head of Marketing, the objective of the role is to execute marketing campaigns that will help to build and grow the opportunity pipeline for thesales teams globally. This role will sit in a wider marketing team of five people, working with content, ops, and design to pull together integrated campaign activity. The role will have core KPI's including opportunity pipeline, lead volume, MQL's, and SQL's.

This will be a dynamic, yet challenging role with an all-new team on a rocket-fuelled growth journey which will suit someone who is focused, embraces change and wants to make a big difference in creating something completely new.

Responsibilities for the position of Demand Generation Manager include:

- Developing and executing short
- and long-term multi-channel campaigns to drive leads and the sales pipeline
- Developing customer personas and knowing their buying preferences
- Grow new leads by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
- Measuring and analysing campaign and marketing success - supported by a Marketing Ops function
- Working within a team of marketing professionals and collaborating with other departments, like SDR, sales and content, to develop and enhance strategies
- Test and optimise marketing tactics for customer acquisition (e.g. online advertising, direct mail, out of home, affiliate) and conversion rate optimisation

To be considered for this role you must have:

- 4-6 years' experience in a demand generation role
- You will be a self-starter, willing to roll-up your sleeves and get the job done
- Experience in working for a SaaS organisation
- Experience of either Pardot, Hubspot or Marketo
- Experience of working closely with sales teams in a commercially focused marketing role
- Strong analytical skills including ability to assess ROI
- A genuine ally to sales and a track record of building close working relationships

The Company: Our client are a SaaS organisation who help companies across the globe to leverage space utilisation data in order to create secure workspaces. Our client are a global organisation who bolster an exciting portfolio of clients that include thelikes of Domios, NHS England and Coca Cola. The company have seen 300% grow YOY and are constantly looking for new and innovative ways to continue growing. This Demand Generation Manager role is an integral position in the business to support business objectivesbeing hit. This is for someone that has the strategic nous and desire to get their hands-dirty and become an integral part of the team.

The Package for Demand Generation Manager:

- Salary: £60,000-70,000
- Flexible working policy

BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.

If you have recently met with a BMS Consultant at our London office please contact them directly to discuss this opportunity.

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