Senior Brand Strategist and Planner
3 days ago
Senior Brand Strategist and Planner
Senior Brand Strategist and Planner Freelance position 3-6 Month Re-branding Project for Experienced Agency Strategic Brand Director with knowledge of parent-subsidiary brands.
Main points to understand of the role:
Re-branding and complex strategic brand challenge experience is required.
UK based, with UK HQ'd agency experience needed.
Old-fashioned traditional strategy experience needed that includes writing briefs, creating strategic decks, less creative and more planning.
Must be a self-starter and self-managing.
Adept at dealing with both B2B, B2B and B2B2C audiences.
A strong network and able to advise on agencies to shortlist for the re-branding task at the business. A renowned and large corporate business with subsidiary brands
International experience would be ideal, especially in Germany, NL, US and Japan.
Market research understanding, and experience of commissioning research studies.
Had worked with and knows freelance re-branding programme managers and other key ecosystem contacts.
Almost certainly a job for an agency person but also perhaps a client Brand Director.
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