Senior Trade Marketing Executive

3 weeks ago


Liverpool, United Kingdom Matalan Full time

**About the Role**:
Our marketing team are currently looking for a Senior Trade Marketing Executive to support the strategy and planning of marketing campaigns, from concept to creation.

You’ll play a key role in the coordinating, briefing, aligning and reporting of campaigns, as well as managing the campaign planning critical path; giving you the autonomy to work closely with the likes of eCommerce, retail and wider marketing functions to deliver effectively.

Key responsibilities include:

- Supporting the development of the trade marketing strategy holistically and divisionally
- Critical path management, ensuring all strategic planning meetings and deadlines are diarised and met so that activity is delivered on time in line with trade requirements
- Coordinating information from the product teams to complete briefing for all marketing campaigns to the wider marketing teams and agencies
- Maintaining key planning docs including the marketing calendar, briefs and asset tracker
- Co ordinating and distributing weekly comms packs to internal stakeholders
- Attending product reviews and ensuring that all campaign requirements are captured within production asset briefs ahead of upcoming photo shoots
- Digital asset management in line with product intake
- Leading relevant planning meetings with stakeholders across the business, taking minutes and following up with actions
- Championing the customer journey ensuring that campaigns are executed in a simple way and aligned to the customer mindset

**About You**:

- Previous retail marketing experience
- Passion for marketing and ecom
- Commercial mindset
- IT literate with knowledge of the Microsoft Office suite
- Excellent communication skills

**About Matalan**:
Founded in the early 1980s by John Hargreaves in Liverpool, Matalan is proud to serve its customers excellent quality at great value. With over 200 stores in the UK, a growing online presence and over 15,000 employees, working here is exciting, challenging, and above all fun

As part of the Matalan family, you can expect some great benefits and the opportunity to be part of our exciting vision - to become the UK’s most trusted value retailer. This is Retail Made Real.



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