Gaming Propositions Executive

6 months ago

London, United Kingdom Entain Full time

**About The Role**:
As our Gaming Propositions Executive for Gala, you will be responsible for the planning and execution of the Proposition plan, creating market-leading experiences which attract, reward and retain our customers. You will support the Proposition Manager in the planning and performance review of all promotions, with a focus on the optimisation of the proposition budget to deliver maximum ROI and KPIs

Location : Gibraltar

You will collaborate with internal stakeholders to deliver a unified customer experience across multiple touchpoints, maximising the performance of our proposition. You will also be responsible for analysing and communicating the performance of the propositions and to make recommendations for continuous improvements to better attract, reward and retain new and existing customers.

**What you will do**
- Support the Proposition Manager in the creation of the Gaming proposition plan
- Collaborate with internal stakeholders including CRM, Performance Marketing & Brand Marketing to deliver a unified Gaming Proposition
- Oversee the campaign creation and execution of the Proposition plan. This includes the mechanics and pay out structures as well as briefing Gaming Promotions, CRM, Creative, Performance Marketing, CS, Operations, Content and any other relevant stakeholders
- Planning and sign-off on Promotional campaigns and Product launches
- Daily & weekly analysis of promotional engagement, cost, and ROI
- Own and deliver key initiatives to drive weekly performance on the back of opportunities identified in promotional analysis
- Conduct frequent market and competitor analysis with a focus on promotions and retention tactics
- Work closely with the CRM team to ensure the effective delivery of all promotional communications to our customers
- Work closely with the Commercial & Content teams to ensure all games are segmented accurately on-site, including game positioning and promotion inclusion
- Collaborate with the Brand and Performance teams to promote Product Launches & Promotional campaigns effectively across all appropriate channels
- Collaborate with the wider Gaming Promotions team to ensure all activity is integrated & complimentary
- Collaborate with the business centres of excellence areas to provide information, support and assistance on Gaming across our Brands
- Ensure the Proposition plan supports the Company’s Responsible Gambling standards and is strictly compliant within all advertising, legislative and licensing conditions these include the creation of comprehensive Terms and Conditions and regular liaison with compliance teams.
- Support the Operations Executives in the execution of all initiatives whilst delivering operational efficiencies

Support with the training and development of new team members

**Who you are**
- Experience planning and delivering promotional campaigns
- Experience working across multiple projects simultaneously
- Good experience with retention and customer experience tactics
- Experience working effectively as an individual and as part of a larger team
- Excellent IT skills including Microsoft Office; Word, Excel and PowerPoint
- Excellent communication, interpersonal, time management and organisation skills
- Exemplary written and spoken English
- Confident in analytical storytelling and reporting

**What We Offer**

Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join the Entain family, it’s your game. So let’s win together.

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Depending on your role and location, you can expect to receive benefits like a regular bonus, healthcare support, a stake in our success through our ShareSave scheme, great development opportunities, wellbeing support, and so much more. And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes, join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.

**Keywords**: #marketingjobs #gibraltarjobs #marketingjobsingibraltar #gamingjobs

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