Sports Marketing

**Post Details**
Full time
Fixed term to cover maternity leave for 12 months or until the substantive post holder returns

Interviews are expected to take place on Monday 01 May 2023.

There is an expectation that work will be undertaken in the UK.

For the purposes of sponsorship, this is a role under SOC code 354.

**The Post**
The post holder will enhance and develop the marketing and communications function of the Sports Development Service (SDS) that contributes to the objective of increasing participation in sport and physical activity by more students, staff and community users. In addition, the role will be responsible for the implementation of more effective business and marketing strategies to achieve improved income generation.

**Description of Duties**
See attached job description.

**Essential Criteria**
Qualifications/Education
- Third level degree, preferably in a marketing related discipline or evidence of significant relevant experience
- A track record of relevant CPD throughout career to date

Experience
- Experience of working in a marketing related field
- Experience of implementing offline and digital marketing activity
- Experience of creating and maintaining brand guidelines
- Experience within a communications/internal communication/public relations role
- Experience working with the Adobe Creative Suite platforms (InDesign, Premiere Pro, Photoshop)
- Managing staff in a rapidly changing environment

Knowledge
- Sound knowledge of social media digital functions, including organise and paid-for activity
- Demonstrable capability of a range of effective marketing activities/avenues
- Understanding of effective benchmarking and market research

Skills and Attributes
- Creative and ideas driven
- Ability to work under pressure, multitask and meet deadlines
- Excellent attention to detail
- Ability to work well in a team
- Be prepared to take on new tasks at short notice and be proactive in seeking to provide the best possible service
- Ability to work without supervision, to deadline and managing multiple tasks.
- Proven analytical skills
- Excellent communication skills, written and verbal
- Exemplary leadership skills
- Clear planning and organisational skills
- Strong interpersonal skills with the ability to negotiate, influence and network

Other
- Awareness of key legislation — e.g., FOI, Data Protection Act and Copyright law
- Willingness to support the wider team by attending occasional recruitment or major sports events
- Dedication, determination and a dynamic outlook
- Flexible approach to working arrangements and travel to fulfil the requirements of the post - available to work outside normal hours are required
- A positive outlook

**Desirable Criteria**
Qualifications/Education
- Post Graduate qualification

Experience
- Experience within the sports and leisure industry
- Experience of working with a Leisure Management System or extensive customer database/booking system
- Experience of using website CMS platforms (Terminal4, Wordpress)

Knowledge
- Understanding of the HE sector and the current challenges therein
- Knowledge of HE Sport and/or high-performance sport
- Knowledge of key sports and leisure services and programming
- for example: memberships, fitness classes, swimming, personal training, sports coaching

Other
- A passion for sport, physical activity and wellbeing

**Behaviours and Competencies**
The role holder will be required to evidence that they can meet the qualities associated with the following behavioural competencies, as detailed within the AUA Competency Framework.
- **Managing self and personal skills**
Being aware of your own behaviour and mindful of how it impacts on others, enhancing personal skills to adapt professional practice accordingly.
- **Delivering excellent service**
Providing the best quality service to external and internal clients. Building genuine and open long-term relationships in order to drive up service standards.
- **Finding solutions**
Taking a holistic view and working enthusiastically to analyse problems and to develop workable solutions. Identifying opportunities for innovation.
- **Embracing change**
Being open to and engaging with new ideas and ways of working. Adjusting to unfamiliar situations, shifting demands and changing roles.
- **Using resources effectively**
Identifying and making the most productive use of resources including people, time, information, networks and budgets.
- **Engaging with the wider context**
Enhancing your contribution to the organisation through an understanding of the bigger picture and showing commitment to organisational values.
- **Developing self and others**
Showing commitment to own ongoing professional development. Supporting and encouraging others to develop their professional knowledge, skills and behaviours to enable them to reach their full potential.
- **Working together**
Working collaboratively with others in order to achieve objectives. Recognising and valuing the differe