Senior PPC Executive
3 weeks ago
**Job title **Senior PPC Co-ordinator
**Department **Sales & Marketing
**Salary Bracket **£25,000 - £30,000
**Role Purpose **To be responsible for planning, implementing and managing the PPC strategy to ensure the business meets its commercial objectives and targets.
**Main responsibilities **-Work with the Head of Marketing to produce a PPC strategy for a number of brands within Home & Garden retail businesses.
- Create and plan PPC campaigns in google, microsoft and potentially social channels.
- Manage existing and new campaigns provide expertise on how to optimise
- Generate reports on success of campaigns and highlight areas for improvement
- Analyse trends to ensure we make data driven decisions
- Measures and reports performance of campaigns against targets, informing the sales teams about campaign objectives and deliverables.
- Present data and performance reports to senior management
- Any other reasonable duties as required by the business.
**Technical Specification**:
- Degree in Marketing or Business Field not essential but preferred
- Solid Knowledge of Website and Marketing Analytics tools (e.g Google Analytics, Adwords/Microsoft Ads/Facebook related tools)
- Experience managing MCC accounts
- Proficient in marketing research and statistical analysis
- Solid Knowledge in Excel and Pivot Tables
**Person specification**
- Min 3 years experience of working in search PPC
- The ability to analyse the business commercial targets and translate those into actionable advertising targets.
- Knowledge of how to define and manage processes that deliver the desired target outcome.
**Reporting to **Head of Marketing & Inhouse Brand Sales
Located just off Junction 29A of the M1.
**Salary**: £25,000.00-£30,000.00 per year
Schedule:
- Monday to Friday
Work Location: In person
Reference ID: Senior PPC Executive
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