Digital Marketing Apprentice

7 months ago


London, United Kingdom M&G plc Full time

At M&G our purpose is to help people manage and grow their savings and investments, responsibly. As a business, we are continuing to take steps towards a sustainable future, delivering better long-term solutions for our customers and clients and identifying new opportunities to make a positive impact for our environment and communities. To help us achieve our vision we’re looking for exceptional people who live our values of care and integrity and who can inspire others; embrace change; deliver results and keep it simple.

We will consider flexible working arrangements for any of our roles and also offer work place accommodations to ensure you have what you need to effectively deliver in your role.
- We are looking for a highly motivated apprentice who is interested in working in Financial Services and wishes to pursue a career in Digital Marketing.
- The role of the Digital Marketing Apprentice involves developing and implementing online marketing strategies to promote products or services. This includes social media, creating content, running digital advertising campaigns, analysing data metrics, and optimising strategies to reach target audiences.
- Sat within the Asset Management side of the business and working on brands including M&G Investments, M&G Real Estate and InfraCapital - this role will be perfect for someone who is interested in learning the basics of marketing, Digital & Brand within a fast-paced Brand & Digital Marketing function.
- The successful applicant will be exposed to various digital projects and will work closely with other teams within the business, helping our function to deliver against our Marketing & Business objectives

Key Responsibilities for this role:
- Manage and optimize digital advertising campaigns to maximize ROI and achieve KPIs.-
- Monitor and analyse campaign performance metrics using Google Analytics, social media analytics tools, and other relevant platforms.-
- Conduct market research to identify new opportunities and trends in digital marketing.-
- Collaborate with the content team to create engaging and compelling content for digital channels.-
- Stay up-to-date with the latest digital marketing trends and best practices.-
- Assist in developing and implementing SEO strategies to improve organic search rankings.-
- Coordinate with internal teams and external agencies to ensure seamless execution of digital marketing initiatives.-
- Prepare regular reports on digital marketing performance and present findings to management.Key Knowledge, Skills & Experience:
- Ability to build good relationships internally and externally-
- Creative thinker and a passion for problem solving-
- Confident and effective communicator (both written and verbal)-
- Passionate about being in a work environment that embraces and values diversity.-
- Ability to learn MS Office skills, particularly MS Excel and Visio.-
- Good organisational and prioritisation skills with a keen attention to detail.We are looking for a confident individual with a positive outlook, can-do attitude, and aspiration to want to progress.

We are looking for someone that looks at problems and situations differently - how can this be done better?

The successful applicant will have powerful desire to learn and a genuine interest in Marketing, Brand & Digital.

Applicants who succeed with us are self-motivated, capable of building and maintaining relationships and work effectively as part of a team.

The applicant would ideally have an inquisitive nature and be curious. The successful applicant should feel confident to use their own initiative and work alone where required.

Qualification Required:

- Three A-levels (grade A-C) or equivalent AND GCSE English and Mathematics (grade 4 - 9)

Future Prospects:
Upon completion of the apprenticeship, there may be opportunities for career progression within our Digital Marketing team or other relevant departments based on performance, business needs, and available opportunities. If recruited into a permanent role, the individual will follow the career progression applicable to the specific role/department.

Training Provided:

- As a Digital Marketing Apprentice with M&G, you will undertake the Level 4 Marketing Executive Apprenticeship. The apprenticeship will be delivered through a blend of live online learning, pre-recorded lectures, and face to face inductions and masterclasses

We have a diverse workforce and an inclusive culture at M&G plc, underpinned by our policies and our employee-led networks who provide networking opportunities, advice and support for the diverse communities our colleagues represent. Regardless of gender, ethnicity, age, sexual orientation, nationality or disability we are looking to attract, promote and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks.



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