Media Planning Executive
2 weeks ago
**Job Title**:
Media Planning Executive
**Department**:
Digital Marketing
**Location**:
Hybrid / Manchester
**Reporting To**:
Head of ATL
**Overview**
We’re looking for an organised dynamic individual to join our ‘Above the Line’ team to support the day-to-day planning of media strategies, delivering the right message at the right time to the right audience.
We want you to work with the existing team to support the channels and budget decisions that deliver the right outcomes for media campaigns. This fantastic opportunity within the Advertising planning team provides an excellent opportunity for anyone looking for an exciting and fast paced role in a growing team for one of the largest brands in the gambling industry.
We are looking for someone with an eye for detail to assist the Head of ATL in coordinating, developing and implementing campaigns as part of the wider media plan. With varied and additional responsibilities department-wide this would suit a recent graduate or someone with relevant marketing experience.
**The Role**
**Media**
- Support media strategies which clearly communicate the roles of channels and customer journeys, managing media planning across all channels (including TV, CTV/VOD, press, DOOH, online channels, display and social)
- Coordinate, monitor and evaluate media campaigns and strategies to maximise the return on investment.
- Support the Head of ATL to continually optimise campaigns using test-and-learn approaches.
- Understand trends in online and offline media and identify opportunities to improve future campaigns
- Build a strong relationship and work closely with our media and digital agencies, to identify target audiences
**Organisation and planning**
- Create weekly and monthly reports suitable for Senior Managers to report on campaign activity and performance against key metrics.
- Maintain and develop an asset matrix to support the delivery of media campaigns
- Support Head of ATL to monitor costs in line with budgets and manage PO’s
- Ensure all content is correct, delivered and fulfilled on time.
**Understanding the customer and the industry**
- Understand our customers to be able to target and identify their media consumption.
- Undertake regular competitor analysis highlighting approaches and channel usage.
**Stakeholder management**
- Build strong collaborative relationship with external agencies, media partners, internal colleagues, and campaign managers
- Manage media schedules and notify planners about the deadlines.
- Confidently liaise with internal stakeholders to align internal creative and marketing strategies with our paid media campaigns.
**Reporting and presentations**
- Excellent communication and teamwork skills.
- Interpret and understanding data to a level where the results can be easily understood
- Strong presentation skills, building and presenting.
- Be able to work to and adhere to deadlines
**Accuracy**
- Follow guidelines from the ASA, Gambling Commission and in line with current GDPR.
- Supply marketing materials to meet agreed KPIs and forecasts.
**About you**
- Educated to degree level, ideally in business or marketing.
- Experience of working in a marketing team.
- Organised and a track record of completing projects/tasks on time.
- Excellent communicator at all levels.
- Broad knowledge of media channels
- Proactive approach with an outlook to see the bigger picture.
- Innovative and always looking for new ideas, methods, and processes.
- High attention to detail.
- Proficient using Microsoft Office 365 and able to understand data.
- Professional attitude and ability to work independently and as part of a team.
**Benefits**
- Enhanced Annual Leave
- Betfred Rewards (Discounts, offers & cashback for various retailers)
- Enhanced Maternity/Paternity
- Employee Assistance Programme
- Eye Test Vouchers
- Enhanced Sick Pay
- Relaxed Dress Code
- Charity Matched Funding
- Friends & Family Recruitment Reward
and more
**Job Types**: Full-time, Permanent
**Benefits**:
- Casual dress
- Health & wellbeing programme
- Referral programme
Schedule:
- 8 hour shift
Supplemental pay types:
- Bonus scheme
Work Location: Hybrid remote in Manchester
Application deadline: 22/07/2023
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