Bdi Ucc Emea Marketing Lead: Homecare Retention

2 weeks ago


Crawley, United Kingdom BD Full time

**Job Description Summary**:
The EMEA Marketing Lead Retention - focus ISC: Intermittent Self-Catheterization is a key member of the marketing function and acts as a product champion for the EMEA Homecare team. Key focus areas will include driving the preparation of the regional launch of our latest innovations, accelerating post launch activities of recent innovations and continuing to build on the current portfolio. This will require supporting countries with building and implementing the optimal go-to-market (GTM) strategy to achieve growth targets set by the business. The EMEA Marketing Lead will work across multiple stakeholders to ensure product reimbursement and registration information is readily available and completed in a timely manner, to help accelerate results. The overall execution of the ISC marketing plan will be managed by this role.

Particular focus will be ensuring country BD and distributor sales, nursing, DTC/P and customer service teams are well supported in the execution of the product launch. This involves delivering product and solution training alongside all tools, product positioning and messaging, patient profiling and suitability, effective product demonstration and running customer evaluations. Communicating a clear pricing strategy across all stakeholders will also be important. The EMEA Marketing Lead will closely measure all activities and recommend improvements to the business to enhance commercial effectiveness.

The EMEA Marketing Lead will work closely with the MarCom Centre of Excellence (COE) to ensure healthcare professional (HCP) and patient communication strategy is relevant and compelling through a variety of campaigns across multiple channels. This will involve optimising campaign performance and prioritising improvements to maximise business impact and profitability.

**MAIN RESPONSIBILITIES**

Marketing Planning
- Design, develop, execute and monitor marketing plans to ensure successful delivery of marketing strategy and commercial goals
- Contribute to the development of the annual strategic review (ASR) process
- Incorporate a strong digital element to all marketing planning activities where appropriate

Market Research & Insight
- Collect, analyse and consolidate market insights to build country plans and help define the products strategy
- Partner with external research agencies to design and deliver research projects that uncover deeper customer insight and understanding, which is translated into marketing actions that drive better business performance
- Undertake internal research projects to review mechanisms that improve retention/re-order levels for patients and implement best practices to drive long-term, sustainable growth
- Plan and implement Voice of Customer (VoC) activities to gather feedback and share with the learnings with the wider EMEA Homecare team (includes research for new product development projects)
- Develop customer personas during research to segment users based on attitudes, behaviours and motivations, alongside developing archetypes during strategy setting to codify BD’s tone of voice and behaviour

Evidence Generation
- Develop case studies and testimonials with patients and HCPs, which demonstrate the clinical and cost-effective impact of the key products
- Collate qualitative and quantitative evidence on a range of outcomes
- Identify opportunities to publish evidence in peer-reviewed journals

Campaign Management
- Analyse and segment patients populations to develop segment-specific marketing messages and techniques that drive more new enquiries and patients to the business
- Analyse campaign data/metrics across multiple channels and define improvements to enhance return on investment (ROI), whilst controlling budget
- Map the patient journey and define the best process across the BD departments to give a seamless and well-supported customer experience

Customer Advocacy & Relationships
- Develop KOL relationships that drive the use and adoption of BD products across homecare
- Build a network of KOLs that can present on BD products at symposia/study days and virtual events
- Build patient advocates that can share their experience of using BD products with others
- Management and resolution of product issues/challenges as necessary including direct customer contact

Marketing Communication
- Write copy for offline and online marketing tools/platforms, which clearly articulate the BD customer value proposition by stakeholder, and encourages product enquiries
- Accountable for compliance and ensuring that all EMEA produced marketing materials are Veeva approved by appropriate functions (EMEA Marketing Manager, Medical Affairs, Regulatory, Legal and Compliance)
- Capitalise on PR opportunities to share success stories and experiences
- Be the point of reference in terms of product and therapy area expertise across EMEA
- Champion digital transformation and strategy for Homecare across EMEA which gives customers a fully integra



  • Crawley, United Kingdom Pharmaxo Full time

    ** Clinical Homecare Nurse **About us Pharmaxo Pharmacy Services Ltd is a specialist pharmacy and clinical homecare provider in an expanding market offering greater choice and convenience to patients whilst delivering value and efficiencies to the NHS and private sector. **About the role Due to continued success and growth of Pharmaxo we are recruiting full...

  • Account Executive

    Found in: Talent UK C2 - 2 weeks ago


    Crawley, United Kingdom William Reed Full time

    Position Are you experienced sales professional with a consultative approach to developing long-lasting, trusted relationships with customers? Are you looking for a new challenge to seek out new business in industry sectors that are currently underdeveloped? We have an exciting opportunity for an Account Executive to join our Global Brands team....


  • Crawley, West Sussex, United Kingdom Evc Full time

    EVC is a rapidly growing EV Infrastructure business where our mission is to Make the EV Switch Simple . We are driven by our mission and operate by our core values focusing on: People, Enabling Change, Simplicity and Resilience. Duties and responsibilities We are on the hunt for a creative and passionate team player to join our hustling bustling...

  • Subscriptions Marketing Manager – 6 Month FTC

    Found in: Talent UK C2 - 2 weeks ago


    Crawley, United Kingdom William Reed Full time

    Position : 6 Month FTC – Full or Part-time Location : Crawley (min 2 days per week) What you’ll be doing: Develop and execute creative marketing campaigns to acquire new subscribers and increase retention rates. Analyse market trends and customer behaviour to identify opportunities for growth and optimization. Utilise various marketing...

  • Registered Manager

    3 weeks ago


    Crawley, United Kingdom Nurseplus Full time

    **Registered Manager** **Location: **Crawley **Job Type**: Permanent Full Time (Office Based) **Salary**: £35,000 - £40,000 + Excellent Bonus Scheme **Job Ref**: Crawley/REM/99 The Registered Manager is responsible for overseeing the management of the Crawley Homecare service and Establishment whilst also expanding the Nurseplus brand throughout...


  • Crawley, United Kingdom Ernest Gordon Recruitment Limited Full time

    **Maintenance Engineer (Days / 4 on 4 off)** **£40,000 - £50,000 + Days Based + 4 on 4 off + Overtime + Company Benefits** **Crawley** Are you a Multi-Skilled Maintenance Engineer or similar looking for a 4 on 4 off varied role within a thriving family run ice-manufacturer that have excellent staff retention, provide market-leading rates and ample...


  • Crawley, United Kingdom Reed Business Support Full time

    My client and exciting forward thinking business based in Crawley is seeking a new marketing executive. To facilitate the growth of their business through effective marketing techniques, using the allocated marketing budget to maximum effect, and proposingnew marketing activity to maintain and grow our position as the leading company in their field. The...


  • Crawley, United Kingdom Ernest Gordon Recruitment Limited Full time

    **Maintenance Engineer (Multi-Skilled)** **£40,000 - £50,000 + Days Based + Overtime + Company Benefits** **Crawley** Are you a Multi-Skilled Maintenance Engineer from a Manufacturing background or similar looking for a permanent and secure days-based role within an ice manufacturer who is known for an excellent working environment, great staff...


  • Crawley, United Kingdom Crescat Digital Full time

    We are always on the lookout for passionate, enthusiastic graduates for our Digital Marketing Internship Programme. **The Role** Crescat Digital are always looking for passionate and enthusiastic graduates for their Digital Marketing Internship Programme. This programme usually takes the form of either a _full-time or part-time paid internship_ for **3/5...

  • Marketing & Communication Executive

    Found in: Talent UK C2 - 5 days ago


    Crawley, United Kingdom ITW Full time

    Job DescriptionPosition Summary:As a marketing & communications executive you will be an integral part of the SPIT marketing team, responsible for the execution and implementation of the marketing strategy across the UK & Nordics markets. This role is also responsible for the communications strategy, using appropriate channels to influence the key decision...

  • Marketing & Communication Executive

    Found in: Talent UK C2 - 4 days ago


    Crawley, United Kingdom ITW Full time

    Company Description ITW Construction Products is one of seven segments of the US multinational group Illinois Tool Works family, innovating, designing and manufacturing advanced industrial technology. ITW Construction Products divisions are known for their innovation and remain a leader in technology, research and development. This enhances our...

  • Finance Assistant

    7 days ago


    Crawley, United Kingdom FirstCol Services Ltd Full time

    FirstCol is a leading Homecare services provider and a Care Agency renowned for providing quality and reliable healthcare staffing solutions throughout the UK, since 2006. We work with NHS Trusts, Local Councils and private healthcare organisations, specialising in supplying Nurses, Health Care Assistants, Allied Healthcare professionals, Support Workers and...

  • Treasury Operations Manager

    Found in: Talent UK C2 - 2 weeks ago


    Crawley, United Kingdom CHUBB Full time

    Overview Treasury Operations Manager The primary role purpose relates to management and development of the Treasury Operations onshore and offshore teams, to ensure efficient delivery of business-as-usual activity and implementation of process improvement. The role provides support to the Head of Treasury Operations and interacts with Treasury Global...


  • Crawley, United Kingdom Reed Sales Full time

    Fantastic opportunity to join a fast paced, international Crawley based organisation, office based role, parking on site, beautiful new, open planned environment. Hours for this role are Monday to Friday 0900 to 1700 with a good company benefits package available. This is an customer service, order processing role that involves a high level of accuracy,...

  • Marketing Communications Intern

    Found in: Talent UK C2 - 2 weeks ago


    Crawley, United Kingdom SLB Full time

    About the role: Reporting to the Technology Organization Communications Manager, you'll play a pivotal role in supporting the marketing and communication efforts within the Technology Organization. Your main responsibility will be to assist in the ideation, development, and execution of strategic campaigns tailored to specific functions or groups...

  • Contract Lead

    Found in: beBee jobs GB - 3 weeks ago


    Crawley, West Sussex, United Kingdom West Sussex County Council Full time

    Want to make a difference?Adult Social Care is committed to making a difference to the people of West Sussex. You can help us do that. We are looking for people who get things done. An experienced and exceptional Contract Lead who can lead on contract management of our Hospital Discharge contracts, working with our NHS partners and providers to ensure there...


  • Crawley, United Kingdom Biffa Waste Services Full time

    **Regional Commercial Executive** **Location**: South-East of England covering locations such as Polegate, Burgess Hill, Aylesford and Hollingbourne **A quick look at the role.** The Commercial Executive will support and work very closely with the Regional Business Development Manager Team and the Business Improvement Manager Team with back office...

  • Regional Commercial Executive

    Found in: Talent UK C2 - 2 weeks ago


    Crawley, United Kingdom Biffa Full time

    Regional Commercial Executive Location: South-East of England covering locations such as Polegate, Burgess Hill, Aylesford and Hollingbourne A quick look at the role. The Commercial Executive will support and work very closely with the Regional Business Development Manager Team and the Business Improvement Manager Team with back office processes and...

  • Registered Manager

    Found in: Jooble UK C2 - 3 weeks ago


    Crawley, West Sussex, United Kingdom Nurtured Talent Full time

    About the Company: Our client is a family owned domiciliary care agency that specialise in high quality care for elderly people wishing to remain living in their own home. This is a brand new branch of a well known franchise homecare organisation who have an excellent reputation of placing clients at the heart of what they do. Being part of this network...

  • Registered Manager

    3 weeks ago


    Crawley, West Sussex, United Kingdom Nurtured Talent Full time

    About the Company: Our client is a family owned domiciliary care agency that specialise in high quality care for elderly people wishing to remain living in their own home. This is a brand new branch of a well known franchise homecare organisation who have an excellent reputation of placing clients at the heart of what they do. Being part of this network...